The holidays can be idyllic, offering moments of serenity spent with loved ones in cozy environments. That is the dream sold by many advertisements, but there is another side to the holidays. Fights with family members, passive-aggressive behavior from relatives and surprising levels of judgment from people you only see once a year are also…
As the past one-and-a-half years have shown us the importance of human connection, dating app activity has only increased since the start of the pandemic. But even in our haste to find those relationships, we have to remember that it’s okay to take some time to see what’s out there. Tinder’s latest product feature, Explore,…
The Covid-19 pandemic exposed and exacerbated the problem of digital poverty–the term referring to those who live without or with minimal access to the internet and digital technology. In the U.K., 1.5 million households are not connected to the internet and 2 million households struggle to afford internet access. U.K. telecom provider O2 is tackling…
Technology enthusiasts often eagerly await the release of the newest smartphones, with ads from Apple and Samsung touting all the latest features. But Fisher-Price is urging shoppers to buck the trends with a nostalgic–and now Bluetooth-enabled–Chatter Telephone. The classic version of the baby toy, which retails for $9.99, features a smiling rotary phone on wheels…
It’s not always easy to eliminate outside stressors in life, but reducing time spent managing your cell phone service and minimizing potential hazards such as hidden fees and complicated contracts might be a good start. Starting your day with good vibes could be another. To that end, Virgin Mobile has released its own unique and…
When people boast about putting their neck on the line for their work, they don’t usually mean it in the literal sense. But several months ago, actor Tom Ellis found himself alone in a chair at about 2,400 feet above sea level atop Mount Snowdon–the highest mountain in Wales–with a blade to his neck. The…
With a name like Candy Crush, the mobile app sounds like a sweet way to pass the time. Unless you’re Khlo? Kardashian, apparently, who takes crushing seriously when it comes to her competition, too. Those who also get zealous about being the best at matching and destroying candies can prove themselves in the first-ever Candy…
Fueled by the pandemic, mobile gaming has increased in popularity over the last 18 months and is poised to continue its ascent in the coming years. On Sept. 1, Adweek held an Elevate summit to take a closer look at the topic. Marketing and mobile gaming executives gathered together to discuss the future of mobile…
As global travel has been restricted for the past 18 months, new cultural experiences have often seemed far off. But Samsung found a way to bring people to different parts of the world, all without leaving the couch. As a sponsor of the Tokyo 2020 Olympics and Paralympics, the tech brand set out to create…
Motorola’s “batwing” symbol is as recognizable as ever. And its smartphone sales are growing at a nice pace. But for Motorola, all that isn’t enough. As it releases a trio of new phones, Motorola wants to be thought of as more than a budget alternative to mobile market leaders Samsung and Apple. Therefore, Motorola is…
Convenience store chain 7-Eleven is expanding mobile checkout to an additional 2,500 U.S. locations as it seeks to provide the functionality in all U.S. stores by the end of 2022. The expansion brings a scan-and-go option to a total of 3,000 locations and counting in cities like Chicago, Dallas, Miami, New York, San Francisco, Seattle…
Three is one of the largest mobile networks in the U.K., but for years it has sought a seat at the adults’ table. Its new brand campaign, launching today during the UEFA Euro 2020 tournament, is all about coming of age-which is fitting, since the network turned 18 this year. Three’s goal is to position…
It’s July 1–and if you’re a baseball fan, you probably know today is the day former New York Mets third baseman Bobby Bonilla gets his annual $1.19 million paycheck. To celebrate, Mint Mobile is partnering with Bonilla to offer its own “extremely long-term deal” to new subscribers. The story of Bobby Bonilla Day If you’re…
Telenor Pakistan’s project to give digital birth certificates to unregistered children in Pakistan has continued its winning streak by scoring the top prize in the Cannes Lions Mobile category. “Naming the Invisible by Digital Birth Registration,” created by Ogilvy Pakistan, won the Mobile Grand Prix. This is the second Grand Prix at Cannes for the…
More than a year after it first welcomed iPhone users, Clubhouse is finally coming to Android. The live audio app, which has gained popularity and forced industry-wide movement in the social media space, has not been able to maintain its user growth this spring after a meteoric rise during the first few months of 2021….
Shine, a self-care app founded by two women of color, has debuted its first major advertising campaign. Created pro bono by Droga5, a TV spot called “The Reckoning” is airing nationally on broadcast and cable channels. The video will also run on social platforms. Filmmaker Christian Padron directed the spot and Ryan Marie Helfant served…
LONDON-Two servers at rival onion-themed restaurants fall in love in a new, Wes Anderson-esque spot for Samsung smartphones by Mother London that was inspired by a real photo of a sack of onions taken on a Samsung device. The quirky, 90-second TV ad is the first for the brand by the agency, and will run…
If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd. In conversation with deputy brands editor Diana Pearl at Adweek’s Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the…
In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote learning to widespread WiFi.) Today, Apple announced its new Apple Watch Series 6 with a sweepingly epic video that follows in the tradition of “You…
Covid-19 has upended the way consumers interact with brands in many different industries. For Verizon, a telecommunications company that’s recently transitioned into a tech brand as it expands its offerings outside of network coverage, the pandemic has changed how its customers engage with their network, for both technology and work-related needs. Diego Scotti, Verizon’s chief…
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