Hasta La Creative!

Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday. I’m sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company’s new commercial. The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie […]

The post Leonard Fournette Collects Touchdowns. What Do You Collect? appeared first on Adpulp.

Brand experience is almighty. While prospects experience a brand’s advertising, it’s often more impactful for people to actually experience the brand on a more visceral level. To this end, some prominent retailers are now exploring opportunities new in experiential marketing, brand extensions, and brand partnerships. According to The New York Times, West Elm, a division […]

The post Attention West Elm Shoppers Who Wish To Sleep In The Store appeared first on AdPulp.

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

The post When Content Scores Points For Brands, It Doesn’t Need Much Defense appeared first on AdPulp.

Digital content is wonderful in many ways. It’s fast, data-rich and easy to store. But it is not tactile, and that hurts. It hurts because we are people, and we like to hold things.

In fact, JWT studied our longing for content-rich physical objects and found that the more we embrace digital, the more we miss the emotional qualities it has a hard time replicating.

Two-thirds of the respondents in JWT’s new trend report, Embracing Analog: Why Physical Is Hot, said they sometimes feel nostalgic for things from the past, like vinyl records and photo albums, and 61 percent said they have a greater appreciation for things that aren’t used as much as they used to be, like record players and film cameras.

79% of respondents noted that they “sometimes miss having some memories in a physical form, like photos, letters or books with inscriptions.”

Next to me on my desk I have the new book, You’re Only Human: A Guide To Life by The Gecko. The book is printed on heavy paper stock with a gloss coat. Which tells my fingers and then my brain that this is not cheap.

Of course, the story found inside these varnished pages has to compel, or it’s just another comercial.

From what I can tell at first glance, the book is whimsical and on brand, after all the text is actually composed by talented Martin Agency copywriters speaking through a lizard.

Here’s a sample bit of common sense advice (pertaining to social media etiquette) dispensed by The Gecko:

On Unfriending.

Well, I’d never unfriend anyone. Except maybe a hawk. Only becuase I think he may have other intentions.

Ultimately, the vast majority of the value is in the story, not the container. Yet, packaging and presentation can, and often do, make a big difference. For instance, a coffee table book of Ansel Adams photos has greater impact in print. And a feature film has much greater impact at a theater than it does on a small home screen.

Previously on AdPulp: The Gecko Lands Book Deal, Readers Eagerly Await His Prose

The post Hold The Presses: The Gecko Has A Book To Share appeared first on AdPulp.