The NBA’s 75th anniversary celebration has led to some quality ad content, such as the league’s recent spot featuring a who’s who of basketball stars past and present. Now, basketball publisher Slam is getting in on the action with a wide-ranging collectible drop called One ‘N Done. Beginning Oct. 28 with an ode to 75…
Between 50-70 million people around the world stammer, including US President Joe Biden. While 8% of children will stammer at some point in their lives and 1-3% of adults say that they do, stammering is rarely heard in the media–and, when it is, it is usually portrayed in a negative or comedic light. STAMMA, the…
Twitter and Variety joined forces on a new Trending TV chart that ranks happenings, moments and titles in the streaming and television sectors based on engagement on the social network. The Trending TV chart will be hosted on a landing page within Variety’s TV section and embedded on the right rail across stories on Variety.com….
The past year has made confronting issues surrounding race, diversity, equity and inclusion vital. Still, when it comes to addressing those issues in the workplace, we have a quite a long way to go. As the nation grapples with systemic racism at just about every level, many industries have been criticized over the lack of…
Holiday cheer was hard to come by in 2020, when surging Covid-19 cases left Americans celebrating alone and too depressed to buy gifts. With the widespread vaccine rollout allowing friends and families to safely gather again, Ocean Spray is celebrating the opportunity for more traditional holiday celebrations with a #BetterTogether campaign. As we come out…
Celebrating Latinx heritage means honoring the complex tapestry of the varying communities, histories and practices that contribute to the culture. PopSugar is partnering with Macy’s to do just that with “Reclaiming Tus Raices,” a content platform dedicated to honoring Latinx communities, businesses, activists and creators that are, as the media company says, “reclaiming ancestral practices…
Facebook’s hours-long outage yesterday caused some scrambling–especially for the platform’s largest customer base, small and medium businesses. But any lasting impact will likely be more 2022 social budgets shifting to platforms like TikTok. In the shorter term, ad buyers would do well to check their numbers as Facebook turns on the ad-delivery taps and conversion…
Facebook’s hours-long outage yesterday caused some scrambling–especially for the platform’s largest customer base, small and medium businesses. But any lasting impact will likely be more 2022 social budgets shifting to platforms like TikTok. In the shorter term, ad buyers would do well to check their numbers as Facebook turns on the ad-delivery taps and conversion…
Facebook’s hours-long outage yesterday caused some scrambling–especially for the platform’s largest customer base, small and medium businesses. But any lasting impact will likely be more 2022 social budgets shifting to platforms like TikTok. In the shorter term, ad buyers would do well to check their numbers as Facebook turns on the ad-delivery taps and conversion…
After a steady drumbeat of increasingly bad news about its business operations, Ozy Media is shutting down, according to The New York Times. The company, founded in 2013 by Carlos Watson and business partner Samir Rao, faced a slew of damning reports that began when Rao was accused of impersonating a YouTube executive on an…
The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $51 million per day, according to Juniper Research. As malpractice, and criminal convictions mount, IAB Tech Lab is planning a further transparency crackdown by drafting detailed guidelines to help media buyers enact anti-fraud measures. In particular, the nonprofit…
In January, the operations team at TechCrunch made a difficult call: no matter how tempting, all events would remain virtual for the remainder of the year. Now, the fruits of that decision have become evident. The Yahoo-owned publisher is on track to record its best year of revenue in company history, an achievement in which…
Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and marketers have taken notice. News broke last week that engineers working at Google’s in-house incubator, Area 120, have developed a product called Museletter, which will allow users to create a public-facing Google profile that they…
The video game industry has proven to be one of the more robust entertainment segments. The global games industry is on track to reach $200 billion by 2023, with 53% of the U.S. population identifying as a digital gamer, according to a 2021 Variety Intelligence report. CMO Jason Bunge explained how connecting with gamers and…
If you’ve come across a video from The Dodo or its subsidiary, Dodo Kids, you probably watched more than one. The emotionally resonant clips feature stories about humans and animals that leave the viewer feeling better about the world. So it makes sense that the most famous fictional pals of Sesame Street would team up…
On Monday night, the fashion publisher and Cond? Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple digit growth from 2019 numbers. The website received 8.2 million unique views, with time spent sitting at 30.5 engaged…
ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across its various platforms. While it can communicate with viewers widely through social media, the company’s MTV network is testing new ways of achieving one-to-one connections. In a promotion for the show The Challenge: Spies, Lies…
A line from the Financial Times’ new global campaign might sum up how many people feel after the past 18 months: “Let’s not go back to a past which wasn’t working anyway,” FT columnist Sarah O’Connor says in the ad. This rallying cry is one of numerous voices featured in the FT’s “Letters to this…
As the deprecation of third-party cookies nears, publishers, advertisers and tech companies have been forced to figure out what the new fundamentals of digital advertising, such as audience targeting and ad serving, will look like in the aftermath. In the midst of industrywide indecision, the frontrunner to replace the once-ubiquitous cookie is the Unified ID…
British women’s tennis hit a generational peak when Emma Radacanu lifted the U.S. Open trophy on Saturday, Sept. 11, a moment viewed by over 10 million people in the U.K. after Amazon Prime and broadcaster Channel 4 agreed on a last-minute deal to ensure fans could watch the final live. Prior to her victory, 18-year-old…
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