The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the…
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope … and fear. We’ve been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier…
In 1933, the United States stumbled into the worst year of the Great Depression. A quarter of the population had no work, millions had no homes, and nearly everyone suffered from hunger. In coastal cities, children scoured the docks in hopes of finding rotten vegetables to eat. Some rural families survived by eating weeds. The…
Working in the relentless environment of social media, Paddy Smith, executive creative director and partner at agency Born Social, likes to step away each week to focus on something he finds therapeutic. This conscious separation from his daily work has led him to a hobby that is physical rather than digital: typography and hand-lettering, a…
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women’s basketball shoes. In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men’s sneakers and realized something needed to change. At the time, there wasn’t a…
‘Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six weeks ending Aug. 5, parents spent $1.8 billion on erasers, backpacks and packaged snacks, according to first-party data from 62 million…
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars upfront to be a part of. But fall 2023 will see the triple whammy of continued economic uncertainty, new ad-supported streaming…
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to increase agility, improve cost efficiency and gain greater control over their data. In a recent report by the Incorporated Society of British…
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm Spencer Stuart’s annual CMO Tenure Study, the number hit its lowest in a decade in 2023 across the top 100 brands in the…
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders. This story is part of The…
After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren’t meant to be the vanguard but, rather, the norm. Calls for change that began more than three years ago received few meaningful answers, even among the brands and marketers on Adweek’s pages. In February, a survey from recruitment diversity…
For Pereira O’Dell chief growth officer Mona Munayyer Gonzalez, using her professional voice always felt more like an earned privilege than an inherent asset. When she tried to move forward on a project by presenting a list of opinions from people across the agency, her former boss paused and reminded her that she wasn’t being…
In February of 1973, The New York Times reported a story out of Texas known as the “$13 war.” It pitted the magisterial Braniff International Airways against a scrappy upstart called Southwest. In essence, Braniff was ticked off because its fares were set by the Civil Aeronautics Board, whereas those of Southwest–which had three planes…
At Walker Stadium in Portland, Ore., keeping signs for Leatherman, Jacobsen Salt, Migration Brewing and Planned Parenthood surrounding the field is typically the only way Parker Huffman rounds the bases. But every so often, he stops driving in sponsors to take his own turn at bat. Huffman is the general manager for the Portland Pickles,…
It’s not headline news anymore that people are watching content on streaming platforms at an increasing rate while cutting back on cable and satellite. During the second quarter of 2023, U.S. adults spent 37% more money on the likes of Netflix and Disney+ compared to the same time three years prior, according to Epsilon, a…
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. The agency had just secured the T-Mobile business–a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees…
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, “The whole family is welcome, regardless of how noisy the children are.” How times have changed, with the…
After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day…
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. “Melo” amassed a trophy room full of honors: He’s a 10-time NBA All-Star, one of the league’s top 10 all-time scorers, the player with the most Olympic medals (three gold, one…
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