As we hurtle headfirst into the next tech frontier, it’s becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year’s earlier months. With that in mind, we’re pleased to bring you the winners of Adweek’s inaugural AI Awards. Here,…
Americans’ disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia’s Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of…
In 2022, Adcolor conducted a study taking a closer look at the state of the workplace, particularly when it comes to the retention of historically excluded communities in adland. While the study homed in on macro factors that impact inclusion and retention, it also shined a light on other issues. One is the importance of…
When people ask Sara Wilson about her former position at Facebook (now Meta), which began in 2013, she includes a caveat: “I worked with influencers, but now ‘influencer’ is a dirty word, so we call them ‘creators.’ “The early social media version of an influencer is largely negative,” continued Wilson, who is now the founder…
“Neurodivergent” describes anyone who experiences a variation in their mental processing, including conditions like attention-deficit/hyperactivity disorder (ADHD), dyslexia or autism spectrum disorder (ASD). With an estimated 20% of U.S. adults having a neurodivergent condition, many will undoubtedly face challenges with their symptoms, particularly within a workplace setting. But it’s important to consider the strengths and…
In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector–a lack of programmatic pipes–as well as scale challenges, soon bottlenecked the effort and benefited incumbents in the space. Since then, in a bid to address these technical issues and capitalize on…
There was once a time when UPS was the unlikeliest brand to be associated with fashion. With its ubiquitous (some would say drab) brown color scheme, nothing about the shipping company seemed to connect with an industry often characterized by its kaleidoscopic usage of color. This unexpected, radical connection makes UPS uniquely situated to usher…
When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren’t thrilled. “The feedback was not encouraging, I’ll be honest,” said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. Earlier in Maestre’s career, at Viacom and Turner, they worked on household brands including Nickelodeon and Cartoon Network. But…
For better or worse, just about everything Prince Harry does these days is sure to make the news. So it was no surprise that the blogs and gossip pages began buzzing in March of last year when the Duke of Sussex turned up at the Stockyards Championship Rodeo in Texas. It wasn’t just that he…
They say if you do something you love, you’ll never work a day in your life. Argelia Martinez has managed that twice over–forging a career she is passionate about while turning her hobby into a successful side hustle. By day, Martinez is the managing director of marketing communications firm HausCo, providing senior-level counsel and overseeing…
Soccer has been growing in popularity in the U.S.–thanks, in part, to a dominant women’s national team. But as any good marketer knows, a celebrity can change the game. On July 15, Inter Miami CF announced the signing of 36-year-old global phenomenon Lionel Messi to a contract that runs until the end of the 2025…
Before opening The Community (La Comunidad) with his brother, Jose, Joaqu?n Moll? almost quit advertising. He came from big shops, saw through successful award-winning work, and yet Moll? yearned to do advertising differently. Now, in the agency’s 23rd year, the Moll?s brothers can celebrate their successes at the next family dinner. This year alone, The…
Angry advertising employees cracking open this Adweek issue might’ve recently wondered why they’ve returned to work at a dusty office building. Small creative agency Alto and its client Upwork, a freelance marketplace, rooted out who’s responsible for those return-to-office mandates and a career’s worth of burnout. It’s not management or even Don Draper. It’s some…
At the Wyman Building, there’s no ambiguity about what you’re in for. Every Tuesday and Thursday, on the uppermost floors of this tawny-stoned warehouse in Minneapolis’ Warehouse District, the din of conversation never really ceases. Everywhere, people are meeting, pitching, “speed dating” and participating in “collision sessions”–a type of hackathon designed to tap into the…
Thanks to an era where brands are running more pitches, but for smaller scopes, many agencies have been left fighting for scraps of new business. But storied agency Ogilvy is feasting on a buffet of wins including Verizon, SC Johnson, Jameson and H&R Block. The hot streak is fueling agency growth and attracting new talent…
It’s fitting that the prank that became the 2023 Super Bowl’s most memorable marketing moment came from an agency known for mischief. After dragging viewers down rabbit holes in streaming service Tubi’s first Super Bowl ad, Mischief @ No Fixed Address had another trick up its sleeve to hijack advertising’s biggest night. When it appeared…
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands. Climate issues are also getting attention within the ad industry. Leaders…
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the…
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope … and fear. We’ve been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier…
In 1933, the United States stumbled into the worst year of the Great Depression. A quarter of the population had no work, millions had no homes, and nearly everyone suffered from hunger. In coastal cities, children scoured the docks in hopes of finding rotten vegetables to eat. Some rural families survived by eating weeds. The…
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