Oct
10
Hollywood Went on Strike. But at Agencies, the Show Must Go On—and Evolve
Posted in: UncategorizedThe world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the…
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