As delegates from all corners of the world unite to celebrate the ad industry’s boldest and brightest creative work at Cannes Lions, a dark cloud looms large over the daily news. Globally, headlines crawl across tickers detailing threats to civil rights, inclusion, democracy and human life itself. In Europe, Russia’s brutal war on Ukraine has…
For many in the marketing world, gathering at Cannes Lions this month will feel like a “return to normal” as they pack the Croisette for the first time since the pre-pandemic days of 2019. But the creative industry’s return to the Riviera masks the fact that the ad industry remains in the middle of a…
Last month marked the two-year anniversary of George Floyd’s murder, which sent ripples throughout society, culture and business. In the ad industry, Floyd’s death and the ensuing Black Lives Matter protests prompted a wave of soul-searching and pledges to address a long-standing lack of diversity. But more than two years later, as creative professionals prepare…
The all-out war unleashed by russia (yes, lowercase) has devastated Ukraine in so many ways. By mid-May, more than 6 million Ukrainians–including me–had fled their homeland, with even more getting displaced within the country. The war has taken a heavy toll on people’s lives and homes as well as national infrastructure and businesses–including the creative…
The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a “We’re in This Together” spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities…
There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek’s Creative 100 continues its celebration of today’s must-know creative professionals. These are…
The budget range with which you can create incredible artistry has never been wider. If you’ve got a phone, a smart idea and the willingness to see it through, the sky’s the limit. On the other extreme, if you’ve got a streaming service deal or a global pantheon of A-list clients, well, that can open…
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year’s media innovators featured on Adweek’s Creative 100 who are defining the next era of media, and no longer limited by…
In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year’s roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a…
It took the TV industry two years to fully recover from 2020’s pandemic-fueled production shutdowns–and as streaming services rapidly bulk up their original content slates, 2022 is on track to feature more original TV shows on linear and streaming than ever before (surpassing last year’s record 559 programs). The tsunami of new and returning series…
From musicians, authors, comedians, actors, performers, designers and dancers to social media creators and TV personalities, these celebs and stars are leveraging their fame and followings to impact culture and changing how we see stardom. Here are this year’s icons and influencers featured on Adweek’s Creative 100: Doja Cat Rapper, singer, songwriter and producer Rise…
These filmmakers have created some of the year’s most buzzed-about work–short films for brands, documentaries, passion projects and more–and have received well-deserved critical acclaim in the process. They’re also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process….
Every June, the world gets a little more colorful. But if turning your brand’s logo into a rainbow flag is your Pride Month strategy, head back to the drawing board. Younger people in particular are over the rainbow, according to social listening insights from AI-powered data platform Influential. Across Facebook, Instagram, Twitter, YouTube, TikTok, blogs…
Growing up in the Bay Area, Florencia “Tragik” Carcagno quickly learned her identity included numerous intersectionalities–born in Buenos Aires, she described herself back then as a “young, Latinx, dyke chola.” (Tragik uses any and all pronouns but asked for “she/her” pronouns in this story for consistency.) After an early experience with the criminal justice system,…
Exploring nature might seem like an affordable, accessible activity, but a notable lack of diversity in the outdoor and recreation industry suggests otherwise. Until recently, packaging and ads tended to feature fit white people who also happened to be the main consumers at many outdoor retailers. Historically, people of color have faced discrimination and segregation…
Electric rental scooters crash-landed in Austin, Texas, in 2018. Almost immediately, Twitter was alight with locals’ displeasure at the way they sprawled across sidewalks. Some threw the two-wheeled menaces into the river, and a local brewery even created a beer for scooter haters: the No Scooters IPA. Four years later, the mood has shifted. City…
With well over 150 books to his name, James Patterson is one of the few writers in history whose name has transcended being an author and has become a multimedia empire. After selling more than 400 million copies of his thrillers, youth titles, graphic novels and collaborations with celebrities including Dolly Parton and Bill Clinton,…
On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for–you guessed it–pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John’s pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a…
One of Adweek’s core values is celebrating talent, leadership and innovation from all backgrounds and from all walks of life. We strive to showcase the veterans and rising stars who may not be getting as much recognition as they deserve. Each of these Pride Stars is special because they fully bring themselves to the table,…
Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we’ve started to see a shift in the marketplace–and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the…
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