Hasta La Creative!

We don’t necessarily want to hear about what’s now; we need to hear about what’s next.

Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as a one-day program, and it is now growing to a two-day festival event June 10 and 11. To accommodate the…

This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop up chapel. On Saturday a real officiant legally married Frito-Lay employees. The brand’s CEO was…

LISBON, Portugal — Juan Pablo Ortega, co-founder of global payment management company Yuno, joined Adweek on Web Summit’s Startup University stage to talk about how he turned Rappi, the food delivery company he founded, into a so-called unicorn startup that’s captured a larger market in Mexico than Uber Eats. Ortega plans to replicate the success…

A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs’ valuation to an estimated $320 million. Brainlabs declined to confirm the investment amount. The estimated value is according to sources familiar with the matter who spoke with Adweek anonymously. The agency’s been executing an aggressive expansion strategy, with…

As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city’s deputy mayor knows visitors’ emotions will include a mix of excitement, apprehension and curiosity. “You will ask, ‘What is happening here in Cannes?’ Many things will have changed.” Thomas Depariente, the deputy…

Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…

Are you into innovation? You should be. If you are, you might enjoy Innovation Day are Cannes Lions this year.

Innovation Day, taking place Saturday, June 21, will focus on innovation and will offer a series of sessions given by speakers from a variety of backgrounds. Contagious will kick off the day with an exploration into true innovation, followed by Intel’s Kevin Sellers and Genevieve Bell who will explore the links between maker culture and the latest development projects from the technology giant.

Composer Philip Sheppard will take to the stage and use state of the art technology to spontaneously compose music alongside TED speaker and human cyborg (seriously) Neil Harbisson who will showcase the unique antenna which enables him to hear in color.

Further seminars will come from Adweek’s Jim Cooper who engages with Lori Senecal of kbs+ and Winston Binch, Co-Founder of Boulder Digital Works at the University of Colorado; MDC Partners CEO Miles Nadal who interviews Activision Publishing CEO Eric Hirshberg, examining the way in which creativity is being leveraged in the C-suite of today’s most innovative companies; Mike Bennett, Darren Savage and Michael Lee of creative agency VCCP who will discuss emotional measurement technologies; and Chris Clarke and Lorenzo Wood of DigitasLBi who will look at innovation culture and some of the projects that never quite made it, in their seminar titled ‘Tales from the Accident Factory’.

During Innovation Day, delegates will hear about a chance to win a trip to space. The video advertising platform Virool, will be offering a seat on a Virgin Galactic rocket for a space flight in 2015. Details of the competition and how to enter to win will be revealed on stage by Virool.

Speaking about Innovation Day, Philip Thomas, CEO of Cannes Lions. “Cannes Lions brings together the global creative communications industry, once a year, to the South of France. What this means is that it is a hotbed of innovation, new thinking and pioneering technology. The industry needs to continually drive forward to stay at the top of their game and by providing innovation and technology focused content, delegates can leave the Festival better equipped and brimming with inventive ideas.”

In addition, the revamped TechTalks will feature interactive demonstrations, research and new platforms. Taking place across five days, each day will be themed with its own topic: Mobile Tech; Publishing Tech; Data Tech; Video Tech; and Interactive Tech. Taking to the stage will be industry leaders from BrightRoll, Unruly, Civolution, and AppSavvy, as well as Maryse Liburdi, Founder of Pokeware and Scott Knoll, CEO of Integral Ad Science.

Speaking about his TechTalk, Scott Button, Co-Founder and CEO at Unruly says, “Cannes is advertising’s moment in the sun, a chance to celebrate the creativity that exists in our industry and the science behind successful ads. I’m really looking forward to lifting the lid on why some of the best Cannes ads of all time got watched, tracked and shared across the Open Web. In a memes meets maths session, we’ll be using our unique data set of 430 billion video views and proprietary technology to unveil how advertisers can have repeatable social video success 365 days of the year.”

The theme of innovation continues throughout the Festival, particularly through the Innovation Lions which are now in their second year. This awards category, sponsored by Intel, honors the technology and innovation which lead to the creativity. Unlike other categories at Cannes Lions, delegates are invited to watch the live judging and shortlisted presentations which take place on Tuesday 17 and Wednesday 18 June during the Festival. The Innovation Lions Awards take place on Saturday, June 21.

Cannes Lions takes place from 15-21 June in Cannes, France.

The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.

See It Be It is a program that aims to further women’s careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

Post-Cannes, participants are provided with a toolkit that allows them to pass on their learnings to other women in their networks. The Festival will also work with the group to produce a short documentary about how a more gender-balanced creative industry ensures better work. The film will be produced by Weber Shandwick and will be released in the summer. “We’re proud to be part of what is an important moment for our industry and a powerful experience for this impressive group of women. Our hope is that we can begin to help tackle a critically important issue in a personal and inspiring way,” says Gail Heimann, President of Weber Shandwick.

With numerous sources stating upwards of 80% of purchasing decisions are made by women, marketers would be wise to demand more female creative talent to work on their brands. Not that a man can’t create an ad targeted to women but still. Analysis carried out by Cannes Lions has found that 15% of delegates under the age of 28 are female and in creative jobs, compared to just 4% of delegates over the age of 28. This closely matches the 3% statistic of female creative directors worldwide.

See It Be It will run from Sunday 15 June to Tuesday 17 June in Cannes. The participants have been chosen from nominations put forward by agency leaders. The women are:

Nivedita Agashe, Copywriter at Taproot Mumbai; Juliana Ardila, Art Director at Leo Burnett Dubai; Biba Cabuquit, Associate Creative Director at DM9JaymeSyfu Manila; Celeste Dalairac, Creative Director at Del Campo Saatchi Buenos Aires; Stefanie DiGianvincenzo, Associate Creative Director at Wunderman London; Jenna Livingston, Copy Director at R/GA NYC; Erica Pressly, Senior Copywriter at Barbarian Group New York; Cheyney Robinson, Creative Director at SapientNitro London; Jem Robinson, Design Director at AllofUs London; Ulrike Schumann, Creative Director at Serviceplan Zürich; Angie Sun, Creative Executive at CAA Marketing Los Angeles; and Melo Xu, Creative Director at JWT Shanghai.

Last night, the Art Directors Club announced winners of its 93rd Annual Awards in the Broadcast Advertising, Interactive, Motion and cumulative and special awards categories. The awards were presented during the third night of the ADC Festival of Art + Craft in Advertising and Design at the New World Center in Miami Beach.

Cindy Gallop, former chair of Bartle Bogle Hegarty, hosted the night, where conceptual artist and festival presenter Natasha Tsakos performed, along with Miami’s own New World Symphony. The after party on the roof of the New World Center, featured the DJ Obscene and included the world premiere of Laser Cat, Hungry Castle’s giant feline-shaped installation that projects art from its eyes with lasers.

For the first time, this year featured a balanced jury of women and men. The 93rd Annual Awards juries selected the best of this year’s entries guided by Jury Chairs Judy John, CEO and Chief Creative Officer of Leo Burnett Canada (Interactive); Orion Tait, Creative Director and Principal of the production company Buck (Motion); and Margaret Johnson, Executive Creative Director and Partner at Goodby Silverstein & Partners (Advertising).

Gold Cubes awarded at the ADC 93rd Annual Awards Celebration Night Two are as follows:

Advertising: 21ADC Cubes (12 Gold, 9 Silver)

Wieden+Kennedy New York for Southern Comfort, “Whatever’s Comfortable Karate”
MJZ for Old Spice, “Momsong”
MJZ for DirecTV, “Cable Effects 4”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
AMVBBDO for DIAGEO, “SAPEURS”
F/Nazca Saatchi & Saatchi for Leica Store Sao Paulo, “Soul”
Hakuhodo Inc. for Inakadate Village, “rice-code”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Leo Burnett France for Mimi Foundation, “If Only For A Second”
Droga5 for Newcastle Brown Ale, “If We Made It”
School of Visual Arts, Gin Chen, Lauren Hom, Kirk Liu, “Brady Center Cut Short” (Student)

Interactive: 20 ADC Cubes (9 Gold, 11 Silver)

Droga5 for DE-DE, “Thunderclap”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
BBDO New York for Lowe’s, “Lowe’s Vine Fix In Six Campaign”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Party, Inc. for Universal Music LLC, “GAGADOLL”
Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”

Motion: 6 ADC Cubes (3 Gold, 3 Silver)

Hornet for Hornet, “Marilyn Myller”
Forsman & Bodenfors for Volvo Trucks, “The Epic Split”
Lee Seoung Jun for SVA, “Dubstep Tutorial” (Student)

Special Awards: 9 ADC Cubes

Best in Show (Advertising): Forsman & Bodenfors for Volvo Trucks, “Live Test Series”
Designism: Creative Artists Agency for Chipotle Mexican Grill, “The Scarecrow”
Design Team of the Year: Dentsu, Inc. – 9 Total Awards
Advertising Agency of the Year: Forsman & Bodenfors – 15 Total Awards (5 Total Advertising Awards)
Interactive Agency of the Year: Forsman & Bodenfors – 15 Total Awards (9 Total Interactive Awards)
Client of the Year: Volvo Trucks – 15 Total Awards
Production Company of the Year: Folke Film – 15 Total Awards
Network of the Year: Leo Burnett – 12 Total Awards
School of the Year: School of Visual Arts – 7 Total Awards

The full list of winners announced at the ADC Annual Awards Celebration Night 2 can be found here.