Hasta La Creative!

The triggers of the monstrous pain, like loud noise and bright light, are symbolized as Ravana, the ten headed monster of the famous Hindu epic Ramayana.

Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Hiral Jhaveri
Published: April 2008

Rock climbing classes for kids.

Advertising Agency: Saatchi & Saatchi, India
Creative Director: Suhas Parab
Art Director: Vihar Patkar
Copywriter: Ritabrata Saha
Photographer: Amol Jadhav
Other additional credits: Vinayak Kurade
Published: December 2007

Reduces fine lines.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Zenobia Pithawalla
Art Director: Mihir Chanchani
Copywriter: Zenobia Pithawalla
Published: December 2007

Reduces fine lines.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Directors: Piyush Pandey, Zenobia Pithawalla
Art Director: Mihir Chanchani
Copywriter: Zenobia Pithawalla
Published: December 2007

Globalization is one thing that most international companies invest in today and it is an aggressive practice in the local shores of India. Large names that include Coca Cola and McDonalds have adopted the new termed practice called Glocalisation, a saleable mix of the global and the local, which represents the human capacity to bridge scales from the local to global and vice versa.

Product association is evident in our local regions and for international companies known throughout the world, the need to rev up the consumer awareness has become a critical need. India has so far acknowledged this need and companies who have intended to join in this Glocalisation practice are jumping in one by one.

“Advertising agencies in our country are increasingly going in for international tie-ups. As a result, foreign brands are suddenly seeking local attention. The art of making an advertisement look local and endearing to Indians is the global spin-off in advertising,” Vipin Dhayani, creative head of the Everest Brand Solutions, said.

(Source) Zeenews

Technorati Tags: advertising, coca cola, globalization, glocalisation, Hrithik Roshan, india, mcdonalds

An empty stomach leads to a dirty mouth. Eat well.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash

Advertising School: Mudra Institute of Communications, Ahmedabad, India
Art Director / Copywriter: Jagjit Singh

Irons with heat adjusters.

Advertising Agency: Triton Communications, Mumbai, India
Creative Directors: Vinayak Pattar, Ryan Abraham
Art Director: Rahul Mahajan
Copywriter: Ashish Verma
Photographer: Sudhanshu
Other additional credits: Manish Diwan, Arun Balagopal
Published: November 2007

Advertising Agency: Rediffusion DYR, Gurgaon, India
Creative Directors: Abhinav Pratiman, Daniel Upputuru
Art Director: Krishnapriya Dutta Gupta
Copywriter: Bhavna Kher

Advertising Agency: Noah’s Ark Creative, Gurgaon, India
Executive Creative Director: Viral Pandya
Creative Director / Copywriter: Vedobroto Roy
Art Directors: Viral Pandya, Vivek Bhagat
Photographer: Siddharth Misra
Published: March 2008