Hasta La Creative!

Our products have a pH of 5.5 that matches the pH value of the skin and are never tested on animals. Reinstating yet again that beauty is after all, in our hands.
For skin the way it’s meant to be.

Advertising Agency: McCann Healthcare, Mumbai, India
Creative Directors: Sanjay Kudale, Maneesh Sharma
Art Director / Illustrator: Sanjay Kudale
Copywriter: V, Padmanabhan
Published: February 2008

Advertising Agency: Saatchi & Saatchi, Mumbai, India

Advertising Agency: Grey Worldwide, Mumbai, India

Brief:
To get a largely indifferent city to participate in a literacy initiative, aimed at educating street children. Our client ‘Children of the World’ needed to generate both funds and volunteers for the programme to be successful.

Solution:
We observed that most of the street children who were illiterate, ironically spent their day selling magazines and books to commuters at traffic signals. The rest of the city spent a fair amount of time trying to navigate these same roads. We used the magazines these children were selling as the medium and urged people to help the kids read them; by placing tear-off, self-stamped envelopes on the jackets of the magazines with the message ‘Help me read this’.

Results:
Within the first week itself, enquiries and donations started pouring in. Post the campaign period, Children of the World received over 300 sponsors for individual children, a number that far exceeded results in previous years. Our client also managed to set up makeshift schools across the city There were also many call-ins from people, many of whom are now volunteers for the programme.

Advertising Agency: Contract Advertising, New Delhi, India
Copywriter: Natasha M Martis
Creative Director / Art Director: Vineet Mahajan
Creative Director: Uddalak Gupta
Chief Creative Officer: Ravi Deshpande

Put stains back where they belong.

Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Directors / Copywriters: Santosh Padhi, KV Sridhar
Creative Director / Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisors: Tahira Nath, Chetan Rao
Advertiser’s Supervisor: Pratima Chandra

Put stains back where they belong.

Advertising Agency: Leo Burnett, Mumbai, India
Executive Creative Directors / Copywriters: Santosh Padhi, KV Sridhar
Creative Director / Art Director: Santosh Padhi
Photographer: Amol Jadhav
Account Supervisors: Tahira Nath, Chetan Rao
Advertiser’s Supervisor: Pratima Chandra

Advertising Agency: JWT, Mumbai, India
National Creative Director: Agnello Dias
Senior Creative Directors, AVPs: Debu Purkayastha, Vistasp Hodiwala, Arkadyuti Basu
Creative Director: Vinayak Gaikwad
Senior Copywriter: Simone Patrick
Junior Copywriter: Kaushik Iyer
Account Executive: Anuja Arora

Choose Ur Play-ground. Redtape Urbanwear.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Director: Ashish Makani
Art Director: Bhushan B.Dalvi
Copywriters: Sameer Makani, Bhushan B.Dalvi
Photographer: Vibhash Tiwari
Sr. Visualiser: Sachin Padavey
Production: Mansi Mehta
Published: April 2008

Smoking reduces the life span of a person slowly and steadily with each passing month.

Advertising Agency: Sudler & Hennessey, Mumbai, India
Creative Directors: Sudhakar More, Ashesh Mallick
Art Directors: Divakar Shetty, Parvej Pathan
Copywriter: Ashesh Mallick
Photographer: Vishal Bhosle
Other additional credits: Dhuri Gangaram, Rajendra Bitling, Vijay Salve, Aparna Mandalaparthy, Sujata Mahadik, Rachna
Released: January 2007

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Zenobia Pithawalla
Art Director / Copywriter: Manoj Kumar Bhagat
Illustrator: Dilip Khomane
Photographer: Avdhoot Hembade
Published: December 2007