H&M's Stunning New Ad Subverts What You Think a Lady Should Look or Act Like
Posted in: UncategorizedTom Jones’ 1971 hit “She’s a Lady” was a braggadocio anthem to all the men who’d found the right kind of woman—the kind who has “style and grace,” but, and this is important, “always knows her place.”
Of course, the Paul Anka-penned song wasn’t really about a woman—the titular lady could be anyone—but about a man. That man, in 1971, as second-wave feminism was spreading, had managed to find a lady who would rather go to dinner with him than join NOW.
In any case, that’s exactly why H&M’s use of the song—a new version from duo Lion Babe—in this new ad is so wonderful. H&M has created a feminist anthem soundtracked by a classically misogynist song, for a spot meant to redefine how you think women should look, act and think, where they stand in society, etc.