Hasta La Creative!

Zimmerman Advertising of Fort Lauderdale hired Bryan Sweeney as its new executive vice president of integrated content production. He is the first person to hold that title.

Sweeney joins Zimmerman following nearly fourteen years with Boston-based agency Hill Holliday. Most recently, he served as executive vice president, director of creative production, beginning at the start of 2013, overseeing content production, broadcast, digital and print. Before that he spent nearly ten years as senior vice president, director of broadcast and around a year and a half as senior vice president, co-director of integrated production. Sweeney joined Hill Holliday in December of 2002, following over two years as vice president, executive producer group head at Arnold Worldwide in Boston. Prior to that he spent ten years as vice president, executive producer at DDB Chicago. Over the course of his career he has worked with clients including McDonald’s, Anheuser-Busch, MLB, Bank of America and Cadillac.

“Bryan brings with him a strong creative pedigree, but even more importantly, he brings big ambition, big innovation and an unrestrained passion for innovating across multiple platforms, something so critical to keep up with the dynamic retail marketplace our clients must thrive in,” Zimmerman Advertising CEO Michael Goldberg said in a statement. “Bryan’s remit will be to leverage his experience creating a connective production tissue between video, audio, UX, social and digital content, along with the alignment of the agency’s state-of-the-art production studio.”

“He fits in the organization today, but will also be a driving force to getting to tomorrow quickly. He is a rare breed that understands that it is a collision of analytics and creation that must drive results,” added Zimmerman Advertising chairman and founder Jordan Zimmerman. “He is the kind of person that makes all the ideas and people around him better and we are so glad he is joining our team.”

Perhaps Jude Senese will find love in Austin this week, as he roams forlornly around SXSW. Because, frankly, things just aren’t going that well in Boston—though not for lack of trying.

Senese, 31, an associate creative director at Hill Holliday, has one of the more colorful Tinder profiles out there, featuring himself in heroic poses in all sorts of ridiculous photo illustrations. AdFreak caught up with Senese to determine what, exactly, he was thinking.

“I came up with the idea when I was chatting with some friends about the app. Everyone seemed to be taking it way too serious, and I thought I’d have a little fun with it,” he says.

And how did he pick these specific ludicrous scenarios? “I tried to think of my audience for a few, so I figured Beyoncé and puppies would do well,” he says. “The Game of Thrones one was a no-brainer once I saw that image. As for the space pizza and ribbon dance—those just felt right and probably laughed the hardest making them.”

The space pizza one is “just special,” he adds. “Funnily enough, I feel like each [image] offers a subtle glimpse into who I really am.”

So, how is it doing? Surely he’s having a hard time holding the ladies back.

“Oh, it’s doing terribly,” he says. “I’ve had some matches, to which I’d like to thank for swiping right, but I think most girls just think I’m crazy. Zero dates. I did get one marriage proposal on Reddit though, so I have that going for me.”

Senese—who says he’s actually in Austin looking for “a little inspiration,” and not for love—has ambitious goals for the Tinder project, though.

“I’m just trying to have some fun and land a date with Kristen Wiig,” he says. “Figured this was my best bet to get her attention.”

Last month, we broke the news that key Hill Holliday client Cadillac was “quietly talking to other agencies” before the account officially went to Lowe Campbell Ewald.

Tips about pending cuts began arriving soon after the news went live, and today we can confirm that the agency has let some staffers go over the past few days. Following a string of wildly inaccurate tips, we received a call and an official statement from an agency spokesperson, who placed the number of layoffs at less than five percent of the total Hill Holliday workforce.

Here’s the statement:

“We have recently made some necessary staffing adjustments to ensure the future success and growth of the agency. While it’s never easy to make hard decisions like this, we are confident these changes will better position us for continued success. Our industry is changing at a rapid pace, and like any responsible business we must adjust accordingly, and embrace that change as opportunity.”

According to Glassdoor, that “less than five percent” total includes between 25 and 50 employees, many of whom presumably spent time on the Cadillac account.

Tips vary on specifics: one reader tells us that cuts began in the HR department last week and another claims that management officially announced creative layoffs today. The latter also writes that a majority of those affected worked in the creative department.

Updates as we receive them.

New Career Opportunities Daily: The best jobs in media.

LG launched its #MomConfessions campaign earlier this year with a series of cynically amusing TV spots, and since then, real moms have started to get in on the confessional action.

While the appliance brand and agency Hill Holliday seeded the campaign with their own Tumblr posts (“I go running to relieve stress. Just kidding, I drink margaritas.”), there are plenty made from the keyboards of your next door neighbor or PTA president and submitted to MomConfessions.com.

Some of them are funny, some are actually from dads, and some are quite brilliant (“My child thinks the ice cream truck is a music truck. We dance as it goes by.”). Of course, some left me making a face like I just had a bite of day old yogurt, know what I mean?

Here are a few of the better ones, slowly transitioning to the rather sad:

Transportation for the elderly. Just one of the many things your money helps provide to those in need. To make a donation visit brooklinecommunityfoundation.org

Advertising Agency: Hill Holliday, USA
Creative Directors: Kevin Daley, David Register
Art Director: Kevin Daley
Copywriter: David Register
Illustrator: Won Park
Photographer: Yelad Nivek
Published: June 2008

Food. Just one of the many things your money helps provide to those in need. To
make a donation visit brooklinecommunityfoundation.org

Advertising Agency: Hill Holliday, USA
Creative Directors: Kevin Daley, David Register
Art Director: Kevin Daley
Copywriter: David Register
Illustrator: Won Park
Photographer: Yelad Nivek
Published: June 2008

Advertising Agency: Hill Holliday, Boston, USA
Executive Creative Director: Kevin Moehlenkamp
Senior Art Director: Darren Bult
Associate Creative Director / Copywriter: Scott Noble
GCD / Copy: Time Cawley
GCD / Art: Kevin Daley
Published: April 2008

Advertising Agency: Hill Holliday, Boston, USA
Executive Creative Director: Kevin Moehlenkamp
Senior Art Director: Darren Bult
Associate Creative Director / Copywriter: Scott Noble
GCD / Copy: Time Cawley
GCD / Art: Kevin Daley
Published: April 2008

You girlfriend’s less likely to steal a sweatshirt that upsets her.

Advertising Agency: Hill Holliday, USA
Creative Director / Art Director: Kevin Daley
Copywriter: Tim Cawley

That’s why you should talk to us.

Advertising Agency: Hill Holliday, Boston, USA
Creative Director: Kevin Moehlenkamp
Art Director: Darren Bult
Copywriter: Neal Hughlett
Published: February 2008