Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn’t know what a mortgage is and uses a Ziplock bag as his wallet or the man who can’t name a single U.S. senator and…
Lego is not just a toy company that attracts construction-minded children–it’s a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a…
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth’s fitness app Centr, sat down with Adweek’s Luz Corona at Brandweek to walk through their multifaceted approach to wellness, which marries nutrition, mental health and physical fitness into a…
The craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will…
Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well…
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a “national crisis” and “ticking time bomb.” A new PSA…
Anyone who has suffered from tennis ankle, air guitar back, scrolling finger or bicycle seat butt can relate to a character named Randy Falcon, the star of a new ad campaign for cannabis brand Cheeba Chews. Except those are fake ailments, with Falcon appearing as an accident-prone comedic narrator in a long-form video inspired by…
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That’s according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt’s Group Executive Committee, overseeing marketing and sustainability…
Safe sex brand Durex has extended its relationship with McCann Worldgroup, which will become its global brand lead and see it tasked with the development of a new marketing communications model and brand ecosystem. The task will be led by MRM, which already worked with the Reckitt-owned brand in the U.S., while growing its remit…
President Dwayne Elizondo Mountain Dew Herbert Camacho has come from the future to encourage the public to “get your ass checked” in the latest entertaining installment from the Colorectal Cancer Alliance’s “Lead From Behind” initiative. In “Inside President Camacho,” the patriotically clad character from the 2006 cult film Idiocracy–memorably played by Terry Crews, who has…
Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than feeding a baby. For those who aren’t familiar, the contentious space of baby formula is a category riddled with parent-shaming opinions on what…
Like all of the 70,000 ground troops who’d be part of the Iraq War in 2003, Rob Seo–part of the Marines’ 4th Light Armored Reconnaissance Battalion–saw things he’ll never forget. But today, two decades on, there’s one experience of enduring significance. It’s even informed his work as a chief marketing officer. Seo remembers one operation…
In 2012, at the start of the DTC boom, Katya Constantine founded DigiShopGirl Media. The digital agency used two relatively new technologies at the time–digital media and programmatic advertising–to turn startups into household names. Some of her star clients have now included luggage brand Away, Rent the Runway, skin care firm Starface and weight-loss program…
Advertisers borrowing cinematic techniques is nothing new, but the latest brand to do so couldn’t be further away from its chosen movie genre. Dental hygiene brand SuperMouth has released the “Rise of SuperMouth,” an ode to superhero movies. This 35-minute film uses a hybrid of live-action and animation to tell a Marvel-style action story in…
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased their focus and spend on their enterprise brands. The industry tends to activate around a product, relying on a consistent format for television commercials, celebrity endorsements…
Women have nearly endless options for clean and safe skincare products, while men’s skincare often combine face, body and hair care in one 3-in-1 formula with sometimes questionable ingredients. Charlie Razook is changing that with Jackfir. In 2022, Razook founded the brand after enduring 3.5 years of leukemia treatment. Although his doctors couldn’t determine the…
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and now encompassing numerous networks–Working with Cancer. Following a launch at Davos and a mass media global campaign around the Super Bowl,…
Platforms don’t like exposing audiences to content they disagree with, which was Elaine Cox’s first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it was about getting people to stick around. And instead of hoping that viewers would ignore the universal temptation of YouTube’s Skip Ad button, she…
CANNES, France — With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief financial officer. For Bayer Consumer Health CMO Patricia Corsi, a hands off approach works best. “He doesn’t ask my permission when he’s doing tax and…
CANNES, France – The campaign launched by Publicis Groupe’s chief executive Arthur Sadoun to support people working while receiving cancer treatment has been awarded the Health Grand Prix for Good at Cannes Lions. Other Grand Prix awards have gone to a health insurance campaign and a technology solution. Launched in Davos earlier this year, “Working…
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