Jun
20
This PSA Gives Anti-Abortion Audiences an Ultimatum
Posted in: UncategorizedPlatforms don’t like exposing audiences to content they disagree with, which was Elaine Cox’s first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it was about getting people to stick around. And instead of hoping that viewers would ignore the universal temptation of YouTube’s Skip Ad button, she…
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