Rebecca Minkoff’s five-piece capsule collection catapulted her into fame in 2001. Today, the designer’s handbags, apparel and accessories are synonymous with New York fashion while maintaining an expansive global footprint that’s focused on ideating and innovating. Minkoff joined Adweek’s Elevate: Future of Shopping to discuss avoiding burnout, the future of retail and what the future…
Straight talk about bodily functions is common these days, even in so-called polite circles, though advertising still sometimes hides behind vague metaphors and sight gags for all-demo-friendly messages. But a brand called Garden of Life ran into an unexpected obstruction (pun intended) in launching a campaign for its probiotics: Women apparently can’t say the word…
As with the rest of the world, Australia is on a drive to persuade its citizens to take up Covid-19 vaccinations being offered by the government. The country is currently seeing one of its largest spikes in infections due to the most infectious Delta variant of the virus spreading and has begun a hard-hitting and…
The idea wasn’t the star of the pitch. In fact, it was relegated to the back of a 108-slide deck for a totally different campaign. When Atlanta-based agency Majority was approached by BLK–a dating app geared towards Black singles and a subsidiary of Match.com– about creating a potentially “non-pushy” way to educate Black youth on…
Teamwork, as many say, makes the dream work. It’s with an eye to that spirit of hope and collaboration that AID FOR AIDS and AID TO LIFE announces their recent merge in a new, hopeful campaign. In celebration of their 25 impactful years as an organization, AID FOR AIDS has partnered with Saatchi & Saatchi…
The Beachbody Company, a provider of at-home fitness products and services, is not yet a household name–but that could change following its June 28 debut on the public markets. That’s because a three-way merger with special purpose acquisition company (SPAC) Forest Road and connected fitness provider Myx Fitness–the latter a Peloton competitor–gives the business visibility…
Pinterest updated its ad policies effective Thursday (July 1) to prohibit ads containing weight loss language and imagery from its platform. The platform said in a blog post Thursday that people are facing the dual challenges of emerging from the pandemic and heading into the summer, adding that the National Eating Disorders Association reported a…
It’s an alarming fact that most of the world’s children-93%-are breathing in harmful levels of air pollution, according to the World Health Organization. But a new project combines architecture, biotechnology and science to bring clean air to what should be a carefree childhood space: the playground. Meet the Otrivin AirBubble, which claims to be the…
The Libresse/Bodyform “Womb Pain Stories” and Beco “Steal Our Staff” campaigns have been named winners of the Grand Prix in the Cannes Lions Health and Wellness category. FCB Health agency Area23 was named as the Health Agency winner. Top honors: ‘Womb Pain Stories’ and ‘Steal Our Staff’ “Womb Pain Stories,” created by AMV BBDO, was…
According to new research, practicing a holistic care regime, that takes care of both physical and mental health, helps men hold more effective relationships. That was one of the findings of research undertaken by Dove Men+Care in partnership with research company Promundo. As a result, in order to celebrate fatherhood around Father’s Day, the Unilever…
The nearly 14-month lockdown came with its phases, from the booming popularity of Animal Crossing to the meteoric rise of TikTok. Peloton certainly saw its own share of success in 2020 as temporarily reduced access to gyms led to a wave of interest in working out at home, boosting sales by 172%. But with the…
Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency. With the global jellies and gummies market estimated at $13.9 billion three years ago and growth predicted at 3.5% to 2025, the sector is expected to continue to expand as a result of the expanding vegan population…
There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order…
Arcwave, the international sexual wellness brand for people with penises, prides itself on sparking conversations about modern masculinity and adult pleasure. It’s the kind of thinking that paved the way for the company’s flagship product the Arcwave Ion, which uses cutting edge technology that targets and prioritizes male pleasure. But the brand’s newest campaign isn’t…
As Pride Month kicks off this year, many brands are again facing well-deserved accusations of “rainbow-washing” and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country–bills…
Since the pandemic hit early last year, Americans have been participating in online workout sessions, ordering new fitness equipment and gear to their homes and making do with what they have. A new study from Orangetheory Fitness, however, shows that 68% of people say their fitness routine took an understandable hit. Top line Seven in…
British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns. Natura & Co also owns brands such as Avon and Aesop, with marketing overseen by the group’s video president of media, content and…
Bush. Lady garden. Bikini area or, if you’re feeling particularly bold, cooch. Most women can produce a lengthy list of cutesy aliases for their pubic area at a moment’s notice. However, there’s one moniker that doesn’t get the love, attention and respect it so rightfully deserves: pubic. After all, that is what it’s called. But…
Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about as exhausting as running a marathon, and that’s exactly why Propel is celebrating making it through the hardships of the last year. Coinciding with the…
When tackling today’s dating landscape, marketers would benefit greatly from ditching antiquated, often sexist depictions of allure– especially if they hope to gain favor with today’s generation of progressive young adults. To see such consideration in action, one only has to peek at Axe’s latest campaign, which playfully dives into the boundless nature of modern…
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