Hasta La Creative!

Cannes Lions has named Anheuser-Busch InBev (AB InBev) as Creative Marketer of the Year for the second consecutive year-the only brand to achieve this in the history of the festival. The award, introduced in 1992, honors a marketer that has created Lion-winning work over a sustained period of time and has “established a reputation for…

The latest campaign from McDonald’s in Romania centers around a young Chess prodigy that owes a debt to the character of Wednesday Addams as it promotes the value of its Home Menu Mix offer. Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value…

Stars of the original “Get Crackin'” campaign for Wonderful Pistachios ran the gamut from D-listers like Snooki and the Winklevoss twins to early internet sensation Keyboard Cat, tragicomic character Mr. Bill and cannapreneur Snoop Dogg, all showing off the personality-defining ways they enjoyed their salty tree nuts. The catchy tagline appeared in two Super Bowls–via…

Fledge, part of Google’s Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. But encouraging all members of the media supply chain to test, especially in tough economic conditions, is limiting its adoption. Fledge, or first…

Privacy Sandbox proposal Topics is dealing another blow to smaller publishers. The Topics proposal suggests grouping users by interest-based cohorts based on browsing history, like auto or fitness, created by the browser and shared with a site–and its ad partners–when a user visits. In Google’s January quarterly progress report, to assuage European antitrust regulators, it…

The venue and teams may change, but there is one constant when it comes to the Super Bowl – the commercials. Whether you tuned in for Rihanna’s half-time show or the epic back and forth battle between the Philadelphia Eagles and Kansas City Chiefs, you were treated to a smorgasbord of creativity. Between the fan-favorite…

The Big Tech arms race to own the next wave of language-based artificial intelligence heated up this week, as Google and Microsoft made dueling announcements that could change the way consumers access information on the internet. And that, in turn, is set to change the playbook of how marketers approach search. Microsoft said it would…

In recent years, the iconic design of McDonald’s food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald’s France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a…

Sports fans’ favorite campaign is back with a new ad–this time starring Olympic gold medalist Sydney McLaughlin and SportsCenter anchor Hannah Storm. The latest spot in ESPN’s iconic “This Is SportsCenter” campaign, titled “Seconds,” will make its linear debut on Saturday on ESPN during the Duke and UNC men’s basketball game, tipping off at 6:30…

Welcome to Marketing Morsels, Adweek’s weekly sampling of the most delectable brand stunts and campaigns we saw this week (but weren’t able to cover elsewhere). This week, discover offerings from M&M’s, Coca-Cola, Twix and more. Enjoy the assortment! Morsel #1: Are Ma&Ya’s a Super Bowl stunt? Most of the internet will have heard or seen…