Pernod Ricard has a vast selection of over 240 top-tier alcoholic brands, ranging from local to international icons such as Chivas Regal, Jameson, Absolut Vodka, Malibu and Ballantine’s. With unwavering dedication, the company continually refines its brand image, pioneers product innovations, and aims to establish the world’s most eco-friendly distillery. At the top of these…
It’s official. Mark Marshall is NBCUniversal’s next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal’s advertising and partnerships group, reporting to Mark Lazarus, chairman, NBCUniversal media group. Marshall had been serving as interim chairman since long-time ad sales chief Linda Yaccarino’s exit in May. Between the…
As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand’s core values and sense of community. While the startup landscape often involves building…
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI –…
Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points reveal that despite their premium reputation, private deals contain the same low-quality media that populate the rest of the open internet. The Association of…
Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. The ruling sets a precedent for content creators, agency execs and others increasingly using these tools, and could impact the amount of human involvement in roles that AI is expected to envelop. Judge Beryl A. Howell…
ABC is making last-minute changes to its Golden hour. Today, Adweek learned that ABC is shaking up its fall lineup ahead of its September premieres, with the highly-anticipated The Golden Bachelor moving from Mondays to Thursdays. The network had previously planned on a reality-heavy fall schedule, seemingly trying to get ahead of any delays caused…
Paramount and Omnicom Media Group are fast-tracking the next phase of new currency. The companies have announced that this quarter they are piloting the first fully standardized new currency and audience-based workflow using Mediaocean’s ad infrastructure. The pilot leverages VideoAmp data as an advanced currency, with the teams agreeing on the workflow, identifiers and overall…
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics. In an era where online shopping transcends traditional retail boundaries, Shah addresses the challenge of…
In the world of media, fandom and gaming, Stephanie Fried’s journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried’s trajectory in the media landscape has been characterized by innovation, passion and a deep understanding of what makes fans tick. As the chief marketing officer…
Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…
Google removed “in-stream” classification from the name of one of its video formats. The change comes at a time when buyers are questioning whether they can trust the inventory the video giant sells. In-Stream Ads will now be called Skippable Ads, the company wrote in a blog post that also went to buyers in an…
Disney is the latest publisher closing the wonderful world of upfront talks. Today, Disney announced it had crossed the upfront finish line, with commitments across entertainment, streaming, sports and inclusion. Demand was driven by live events; addressable across sports and entertainment, including Hulu and the Disney+ ad tier; and programmatic and measurement offerings. Overall revenue…
Frances Allen, the CEO of Checkers and Rally’s Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen’s career began in the advertising industry, where she honed her skills and gained valuable experience. However, she soon realized that she had…
If there’s a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The Escape Game have teamed up for an escape room experience that brings the series to life both in-person…
The NFL season hasn’t even started yet, but Paramount is already making its case to be Super Bowl MVP. Today, Paramount announced it’s bringing slime to the Super Bowl, with Nickelodeon, newly off of its first brand refresh in 14 years, getting the first-ever Super Bowl alternate telecast. The event is set to be a…
Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher after NBCUniversal to wrap the upfront. Regarding results, Paramount is closing talks up low-to-mid single digits in dollar commitments. According to a source familiar with the matter, competitive advantages and capabilities drove strong demand across…
Luxury health and wellness brand, Thorne, has teamed up with basketball legend, philanthropist and entrepreneur, Dwyane Wade, and his up-and-coming baller son, Zaire, for a campaign and partnership each of them hopes is “built to last.” Produced by BUCK, the campaign, titled “Build to Last,” comprises two 30-second hero spots; one featuring the retired, 3-time…
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual Comcast Advertising Report. The study provides insights on engagement and consumption trends across streaming and linear TV advertising, also making actionable recommendations and predictions based on analysis…
CBS’s fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing programming disruptions throughout the TV industry from the SAG and WGA strikes. The CW and Fox also recently announced updated schedules for…
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