Feb 12

‘He Gets Us’ Is Bringing Jesus to the Super Bowl. Can It Convert Viewers to Followers?

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Amid all the celebrity-filled brand spots, blockbuster movie trailers and beer ads, He Gets Us–a campaign to reintroduce Christianity to viewers–is a bit of an outlier. Rather than selling a brand or product, the $100 million campaign is running two Super Bowl ads that aim to “inspire those who may be skeptical of Christianity to…

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