It’s been known cryptically as “Project Scorpio,” like something out of a Bond flick, for the past year. But at last week’s E3 convention in Los Angeles, Microsoft finally dropped the veil from its newest product, officially dubbed Xbox One X, a 4K gaming system that’s being touted as “the most powerful console ever made.”…
Many cultures can be neatly divided into two worlds: Elders whose traditions and crafts are dying, and the connected generation, who have more in common with others of their ilk–even elsewhere around the world–than with their local predecessors. This divide is natural, but can lead to the loss of massive amounts of knowledge and cultural…
Seeing videos of surfers getting attacked by sharks freaks us out. And that fear can mount to hysteria. When a shark attack happens, it often leads to crazed hunting to reassure the public and the surfer’s family, at the expense of the ocean’s fragile ecosystem. “It’s their domain,” says Hawaiian surfer and shark attack survivor…
AT&T takes a page from Old Spice in its latest commercials from BBDO New York, pushing the mobile carrier’s Unlimited Data offering by humorously imagining if other things were unlimited–namely romance, basketball dunks and hockey. “Unlimited Romance,” in particular, has a cartoony vibe, with an amorous couple rolling around in the sand on the beach…
You send your little observational slice-of-life tweets out into the ether, and think you’ve seen the end of them. But for a handful of top advertising creatives, their ephemeral missives have been given epic treatments–turned into short films as part of a fun campaign from Brazil. The short films were made for FilmBrazil by F/Nazca…
How do you get kids to eat their veggies? With superheroes, of course! Better yet, superheros that dispense sauce. Made of vegetables. Thus was born SuperSauce (spelled SuperSaus in Holland). Created by J. Walter Thompson Amsterdam for Dutch supermarket chain Plus, the core idea reminds us a lot of old-school Velveeta broccoli and cheese commercials–probably…
by Arjun Mukherjee
Arjun is a Creative Director with Bates 141 Kolkata
Sometimes you have this queasy feeling that sacrifice is such a bitch. As a strappy 22-year old one fine day I decided to chuck a bank job like one tosses an unwanted banana peel carelessly by the roadside. Ann Rynd got the better of me and like Ché crisscrossing the virgin countryside I decided to follow my heart. Jaws dropped, eyebrows took the shape of previously unseen arcs and discouraging words dropped like sharp icicles when I announced that I wanted to be an advertising copywriter.
Armed with fresh smelling resumes I started calling up advertising honchos and doing the rounds of big agencies. The rejections were quick and brutal. The drowsy secretaries bleated out the same answers and catching a glimpse of the Creative Director seemed as difficult as spotting a snow leopard in
a blizzard. After experiencing several such ‘push aways’ I resorted to lies, calling up as car loan agents, making appointments as book suppliers and several such cheesy disguises. The results as expected were disastrous and broke away big chunks from my fragile confidence.
A good example of the commercial use of vanity plates. Blue, an exclusive shoe shop in the Belgian coastal town of Knokke, is showing off with this Smart car with vanity plate BLU-001.
Amazing cycling safety campaign for Transport for London.
When Miel aka Coolz0r tried to upgrade blog.coolz0r.com to the newest version of WordPress, he encountered serious problems with the database. The mess was so severe that he had to give up. He posted a farewell message on blog.coolz0r.com and announced “the end of Coolz0r” on his other blog.
I was at Barcamp Ghent with a lot of other Belgian bloggers when I read the news on Twitter of the crashing death of Coolz0r’s blog. We were shocked. In the week that followed, I offered Miel my help in trying to recover the database and restore his blog. But Miel is a busy man and his job at Microsoft takes a lot of time and mental energy. Finally, over the last weekend we had some phone calls, we exchanged logins and passwords and some essential files, and after some analysis and some tweaking and hacking I was able to bring the blog back online.
Miel, however, had already said goodbye and for him there was no turning back. He will focus his blogging efforts on one blog only: micromiel.com. I thought it was very important that the 1800+ articles that Miel has written in the last three years on “Marketing Thoughts” remain available online. A lot of these articles have no expiration date, they remain interesting and valuable even when the campaigns they describe are long gone. Keeping these articles available is not only a tribute to Miel’s talent but also a service to the marketing community.
So, we agreed that I would host the blog under a new name, “Cool Marketing Thoughts“, which is only a small difference from “Coolz0r – Marketing Thoughts”, that I would clearly identify Miel as the author of all the articles that he has written, and that I can keep the blog alive by adding new content.
From now on, this blog will be a group blog. I am looking for contributors willing to write articles from time to time in the spirit, scope and focus of Coolz0r. If you’re interested, write to luc.van.braekel@gmail.com with a short bio and some pointers to previous work.
I know it’s a bit silent here and believe-you-me I wish it could be otherwise, but I’ve just moved houses and I’m still waiting for my internet provider to come and hook me up. My neighbors have secured their wifi, so I can’t leech (which I would never do, obviously, I just scanned for it out of curiosity) and I’m deprived of online living until the 14th of March.
Work is getting pretty busy too, with the TechDays coming up this week where I need to present 3 days in a row for 6 hours a day. Took me a little preparation time as well to get it all worked out.
Sorry for any delays. I’ve got a few posts nearly done, like the book reviews and a few cool marketing stunts, but I lack the time to style them in a way I feel comfortable with.
I’ll get to it as soon as I can. 🙂
Take care everyone and have a splendid day!
This morning my sister gave birth to a wonderful and super tiny young girl named Stella. I’m going to be the godfather, and I think I’m already totally in love 🙂 Welcome to the world, Stella! I went to the hospital during lunch and snapped these little images to share them with the world:
Stats: 48 cm large, 3 kilos heavy and the cutest face in the universe!
Yey!
(For John: 105.82 ounces and 18.89 inches)
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
