It’s a pity that comparatively few people were in Times Square on the morning of June 2. Because those who happened to be on hand got to watch a bit of history being made–the technological kind, and the branding kind, too. Flickering across the seven-story LED screen at the corner of Broadway and 43rd Street…
A South Korean startup is holding a competition to fill one of the world’s first galleries for machine learning-generated art in a bid to foster a nascent artificial intelligence creativity scene in the country. The company, Pulse9, which makes AI-powered graphics tools, is soliciting art pieces that make use of machine learning tech in some…
In the weeks since the May 25 killing of George Floyd in Minneapolis, books about anti-racism have consistently topped bestseller lists. Many of these books have been purchased from the likes of Amazon and Barnes & Noble. To try and funnel some of these sales to Black-owned bookstores instead, a group of design and tech…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Facebook Removes Trump Campaign Ads for Including Symbol Used by…
While it’s not the first agency or brand to comment on the state of the world and especially the importance of the Black Lives Matter movement, Wieden + Kennedy isn’t shy about its point of view. Recent ads for clients Nike (out of its Portland headquarters) and McDonald’s (out of the New York office) reflect…
Keith Cartwright left 72andSunny L.A. in December to start his own agency. Months later, the spread of the coronavirus and the ensuing global lockdown hindered those plans–but he’s still forging ahead and creating work. While his namesake agency has been in the works since the start of the year, Cartwright officially debuted it earlier this…
The Moldy Whopper strikes again. After winning 18 gold pencils at the One Show yesterday, Burger King’s stomach-churning campaign has been named Best of Show by the awards program, which puts a premium on creativity of ideas and quality of execution. David Miami, Publicis Bucharest and Stockholm-based Ingo collaborated on the campaign, which also won…
Store closures. Lockdowns. Bankruptcies. Pivots. Surprising success. In the past few months, brands around the world have seen it all. Now that lockdowns are being lifted and reopenings are underway, how will businesses emerge after weeks of unparalleled challenges? That’s been the question on the minds of Meghan Keaney Anderson, vice president of marketing at…
The Star-Spangled Banner proclaims America as the “land of the free.” But the May 25 killing of George Floyd in Minneapolis, as well as countless other recent deaths and incidents, have shown that Black Americans often aren’t afforded the same freedoms as white people in the U.S. “Love Has No Labels,” the ongoing movement spearheaded…
A new tool from IBM Watson uses public health data and artificial intelligence to track where Covid-19 is on the rise or decline so that marketers can better customize their advertising to the pandemic situation in a particular area. The feature, called Covid-19 Triggers, is one of many initiatives the tech giant’s advertising tech arm…
Nearly 20 business publishers called on the digital media ecosystem to curtail data leakage in online ad auctions, signing on to an open letter published earlier this week by media auditor BPA Worldwide. The letter, co-signed by publishers including Adweek, experiential company Questex and b-to-b marketing firm Bombora, states that the real-time ad bidding protocol…
The National Football League announced on Friday in an internal memo that it will observe Juneteenth as a league holiday, joining the increasing ranks of companies including Google, Nike and Twitter planning to give their employees June 19 off. Juneteenth commemorates the end of legal slavery in the U.S. in 1965, when the last remaining…
Thank you for helping us recognize the top advertising and marketing technology providers by voting in our second annual Adweek Readers’ Choice: Best of Tech Partner Awards. We are once again putting the power in the hands of our community and want to offer you–the readers–a say in who should rise to the top. The…
It’s not up to Arnold Donald, the CEO and president of the world’s largest cruise line, Carnival Corporation, to decide when his ships are back in the water. It’s a decision that consumers will make. “When society has decided at what level of risk it’s willing to live with this particular virus, then we can…
At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture, Mars’ lead CMO Jane Wakely believes that all brands can and should do more to address these issues. “I just want to say, personally, that it’s really important that we stand up…
Stadium seats still sit empty, but professional sports leagues are looking forward to eventual recovery. And younger audiences will lead that return, according to a new survey from sports marketing agency Octagon. Despite the global pandemic, younger fans–between ages 18 and 29–never stopped paying attention to their favorite teams and athletes. That’s thanks in large…
Matt Rivitz, founder of the advertising activism org Sleeping Giants, spent the months leading up to the coronavirus pandemic trying to reimagine what an ad network could be. Partnered with a non-governmental organization, the agency veteran wanted to formulate a more ethical version of the business model he sees as profiting off of misinformation and…
Facebook will temporarily halt integrating popular GIF database Giphy into its company, according to a source familiar with the situation, after the U.K.’s antitrust authority said it would investigate whether the acquisition is anti-competitive. The British Competition and Markets Authority confirmed Friday that it would investigate whether the acquisition will result in the “substantial lessening…
For the approximately 30 million small-business stores across the United States, when stay-at-home orders went into place in the middle of March, it wrought challenges they had never seen. And in recent weeks, many independent restaurants and retailers found themselves facing another crisis: looting and damage to their storefronts. The looting occurred in cities across…
Starbucks today announced plans to shutter some 400 U.S. locations while also opening 300 net new stores during fiscal 2020 instead of the 600 it had originally planned at the beginning of the year. In addition to the store closures in the U.S., Starbucks will close up to 200 additional stores in Canada over the…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
