Aug
20
Baking Explosion Coincides With King Arthur’s Rebrand
Posted in: UncategorizedWhen George Washington was president, he may well have enjoyed a scone baked with King Arthur Flour. A couple hundred years later, and after a decade of discussions, the company finally decided to move forward with a rebrand–dropping “flour” from its name. Most rebranding efforts hope to inspire renewed interest and relevance. That wasn’t King…
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