Aug 20

This Paper Towel Brand Doesn’t Shy Away From Showing the Blood, Sweat and Tears of Real Life

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Ironically, the ads for products we buy to clean up or prevent messes often have a noticeably sanitized quality about them. Some, like Charmin, rely on humor and euphemisms to relay its messaging without getting into the dirty details. Bounty’s ads have long taken place in glaringly white kitchens in the suburbs. Pad and tampon…

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