One of the more colorful features of pandemic living is the renewed importance consumers are placing on dogs and cats. Given the abundance of emotional support that pets provide, it’s no coincidence that Americans have wanted to reward these worthy companions with toys, treats and a growing number of high-end pet foods. As Adweek reported…
Paul Gunning, president and chief operating officer of DDB U.S., is retiring at the end of this year. According to DDB, his role has not yet been filled. Chuck Brymer, chairman of DDB, shared the news of his retirement in a memo to staff today. Gunning joined DDB Chicago as CEO in 2013. Before joining…
Vice Media Group has named Ogilvy’s Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio’s branding, communications and marketing internationally, leading the brand narrative for the company’s five businesses: Vice.com, Vice Studios, Vice TV, Vice News and creative agency…
Back in December, when the world was still relatively “normal” and Covid-19 wasn’t even on the radar, the Pantone Institute of Color predicted that Classic Blue, described as a “timeless and enduring hue, elegant in its simplicity” would be omnipresent at the turn of the decade due to the “desire for a dependable and stable…
The U.S. Senate Committee on Commerce, Science, and Transportation has unanimously voted to subpoena the CEOs of Facebook, Google and Twitter to face questions over their content policies. A particular area of focus will be the internet platforms’ protections afforded by Section 230 of the Communications Decency Act, a statute that means such platforms do…
Nike’s esports strategy focuses on three things. A region: China. A game: League of Legends. And a mission: player health. The athletic apparel brand’s first esports ad, created by Wieden+Kennedy Shanghai, packages this strategy into a 90-second energy-fueled bootcamp dubbed Camp Next Level. In the ad, professional players for the League of Legends Pro League…
In some corners of the world, like Pantone’s, the color of menstrual blood is being celebrated. In others, it’s deemed controversial. Modibodi, which sells period and leak-proof underwear, said an ad it recently began running on Facebook has violated the platform’s advertising policies. According to the brand, Facebook indicated that three scenes that use the…
One of the less publicized aspects of stadiums prohibiting live audiences is the sticky situation it creates for sponsors and professional teams. Sponsoring brands with signage inside ballparks are paying for eyeballs, after all, and the teams are dependent on getting those payments. In this respect, the Boston Red Sox, who play in the 108-year-old…
Jonathan Mildenhall, a marketing veteran with nearly three decades of experience leading teams for both multinational brands and firms, and a fervent champion for diversity in the advertising space, has been appointed as challenger bank Dave’s first CMO. In the newly created position, Mildenhall will serve the company by overseeing its marketing and growth initiatives,…
In one of the weirdest Major League Baseball seasons ever in which teams played 60 games in just 66 days, pitchers no longer hit and extra-inning games started with a runner on second base, MLB kicked off its postseason with a campaign that celebrates what might be the biggest departure from tradition yet: a 16-team…
At the outset of 2020, blockbusters such as Wonder Woman 1984, the latest chapter in the James Bond series No Time to Die and the long-awaited Top Gun sequel, not to mention another installment of Ghostbusters, were all scheduled to hit the silver screen. As is often the case, come Halloween these movies were likely…
Bachelor Nation, rejoice: The 16th season of The Bachelorette, featuring Clare Crawley as the woman wielding the roses, is premiering at a drive-in event in Los Angeles for the first time–hours before its televised debut later that evening. The experience, open to 200 guests and hosted by ABC, PopSugar and YouTube TV, will take place…
Don’t finish off that tequila just yet. With socially distanced backyard barbecues no longer an option for much of the country as we head into fall and winter, the looming threat of stricter shutdown measures could have an effect on alcohol sales in 2020’s last quarter. According to a report by BevAlc Insights, the consumer…
For the first time ever, consumers don’t need a cable subscription to watch AMC Networks channels including AMC, BBC America, IFC and SundanceTV. AMC Networks has dramatically increased the footprint for AMC+, its expanded ad-free streaming service, which will be available today through Apple TV and Prime Video channels. AMC+ features ad-free programming across AMC…
Changes are coming at Ford. The American automaker’s new CEO, Jim Farley, started off his first day in the top job by making changes in the C-suite. Notably, the auto manufacturer is looking for a new chief marketer. Joy Falotico, who has served as president of Lincoln and CMO of Ford for two and a…
Key Insight: CBS has already redistributed other games to the markets, representing 16% of the country, that would have seen the Titans-Steelers matchup. As the industry prepared for an NFL season unlike any other prior to last month’s kickoff, many had assumed that at some point during the year, the schedule would be disrupted after…
“Ask questions. Don’t make assumptions. Let us tell the stories of our lived experiences.” This advice from Becky Kekula, director of the Disability Equality Index at Disability:IN, echoed across panelists during Wednesday’s Disability Inclusion Summit. The event is part of Adweek’s ongoing DEI series, with past events featuring Black leaders sharing how they are coping…
IPG is continuing to shed agencies. Ingrid Otero-Smart, the president and CEO of Casanova//McCann, has bought a majority stake in the Hispanic and multicultural agency. Terms of the deal were not disclosed, and it’s unclear how much she owns. IPG acquired the agency in 1999, and Otero-Smart joined in 2008 as president and CEO, back…
IPG’s R/GA finds itself at a crossroads as it heads into its latest reinvention and responds to a series of senior leadership departures. The agency also recently promoted Tiffany Rolfe and Ben Williams to roles as CCO and CXO amid a focus on bridging the gap between brand and experience. Given the many recent changes…
The bike industry has seen a spike in engagement over the past few months due to the Covid-19 pandemic, even as other industries struggle. As Adweek previously reported, bike brands have seen an increase in sales and engagement throughout the pandemic as consumers pursue cycling to exercise in a safe, socially distant way. People are…
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