WarnerMedia’s streaming service HBO Max, which debuted one year ago today, focuses on the human curatorial touch in its interface, with custom collections and human-generated recommendations aimed at serving up a less-daunting selection of programs to peruse. But behind the scenes, the company is tracking hundreds of consumer signals to fine-tune just about everything the…
Award-winning chairman and co-founder of Finland’s Hasan & Partners Ami Hasahn, described as “one of the great patrons of creativity,” has died after an extended illness, his agency has announced. He was 65 years old. Hasan was the founding chief executive of the independent agency, founded in 1991 in Helsinki. He originally studied architecture before…
Ecommerce and classified advertising site Gumtree, owned by eBay, has refreshed its brand positioning as it aims to build relevance with younger audiences. The TV campaign will aim to bring to life its “Good Finds” positioning with six spots produced by Wieden+Kennedy London. The focus is on building its audience among more climate-focused, mobile-first users….
Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back. Well as Belgium gets set…
Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Angeles are no strangers to seeing their faces everywhere, but odds are they haven’t taken part in a project quite this tasty:…
As Covid-19 restrictions ease and people begin to excitedly head out outdoors again for much-missed socializing, Uber wants to make sure it’s a key part of that new-found mobility. A 40-second TV ad created by Mother called “Your Uber Awaits” will begin airing on May 26, with supporting activity running across social media, radio and…
When the Covid-19 pandemic shut down auto dealerships, Paragon Honda and Acura in Queens, N.Y., wanted customers to know that their physical doors might be closed, but they were still open for business. It was an important message since Paragon had excess inventory, unlike other dealerships that were significantly impacted by the semiconductor shortage that…
Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try…
Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world. Created by Alma, the “Wishful Thinking” spot supports the ambition of activating…
Following a challenging 2020, fast-fashion retailer Uniqlo hopes to reconnect with consumers with a message that emphasizes both its clothing for everyday life and its efforts tied to sustainability and community engagement. The clothing chain, owned by Japanese-based apparel conglomerate Fast Retailing, recently unveiled its campaign running through mid-July under the existing tagline, “LifeWear: Made…
As people aim to begin to cut back on their intake of alcohol, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content. Ballantine’s Light, produced by Pernod Ricard, has 20% alcohol by volume, half the normal amount for the beverage. It was released exclusively in Spain…
Droga5 is going global. The Accenture-owned creative agency is opening a new Tokyo office, with plans to expand to Brazil and China over the course of the next year. Two years after Accenture Interactive acquired the agency and five years since opening up shop in London, Droga5 is initiating a strategic push for global expansion,…
When Black-ish first debuted on ABC in 2014, it found success among critics and audiences alike and was called groundbreaking precisely because its cast and plotlines represented many U.S. viewers in a way that many other primetime broadcast comedies didn’t. The show is heading into its eighth and final season, and Disney executives say they…
Groupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions. Following an internal review that Groupon head of global brand Melanie Hellenga described as a “robust process,” Groupon appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning…
With its “Ghosted” campaign, Del Taco, a California-based chain with 600 outlets in 15 states, has decided to prod the 800-pound gorilla in its category, Taco Bell. The campaign pokes fun at the larger chain for dropping the Mexican pizza that was once a fan favorite on its menu. Top line Taking potshots at significantly…
Several leading ad-tech companies, including Google and Criteo, are alleged to have monetized Russian-backed websites sanctioned by the U.S. government in a recent report published by industry watchdog Check My Ads. The findings highlight just some of the ongoing loopholes in the complex ad-tech sector that mean it continues to struggle with brand safety issues,…
As the world begins rebounding from the Corona-virus pandemic and the economic shock it has caused, there is an emergence of a swarm of new business pitches being held already this year. That has led one agency to draw a line in the sand and ask the clients to make the pitch instead. Independent creative…
Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….
Adweek’s semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year–and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,…
Dentsu’s organic revenue declined -2.4% in the first quarter of this year, while revenue at the global advertising holding company dropped -1.5%. The business, which owns agencies such as Dentsu McGarry Bowen, Carat and Merkle, said revenue fell 1.5% to $2275.75 million (248,850 million Yen) from January to March, though operating profit increased 22.4% to…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
