May
18
Groupon Sends Global Creative to FCB Ahead of Brand Repositioning
Posted in: UncategorizedGroupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions. Following an internal review that Groupon head of global brand Melanie Hellenga described as a “robust process,” Groupon appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning…
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