May 17

Accusing Taco Bell of ‘Ghosting’ Fans of Mexican Pizza, Del Taco Seizes Its Moment

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With its “Ghosted” campaign, Del Taco, a California-based chain with 600 outlets in 15 states, has decided to prod the 800-pound gorilla in its category, Taco Bell. The campaign pokes fun at the larger chain for dropping the Mexican pizza that was once a fan favorite on its menu. Top line Taking potshots at significantly…

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