As people aim to begin to cut back on their intake of alcohol, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content. Ballantine’s Light, produced by Pernod Ricard, has 20% alcohol by volume, half the normal amount for the beverage. It was released exclusively in Spain…
Droga5 is going global. The Accenture-owned creative agency is opening a new Tokyo office, with plans to expand to Brazil and China over the course of the next year. Two years after Accenture Interactive acquired the agency and five years since opening up shop in London, Droga5 is initiating a strategic push for global expansion,…
When Black-ish first debuted on ABC in 2014, it found success among critics and audiences alike and was called groundbreaking precisely because its cast and plotlines represented many U.S. viewers in a way that many other primetime broadcast comedies didn’t. The show is heading into its eighth and final season, and Disney executives say they…
Groupon has a new global creative agency partner again as it seeks to reposition its brand for consumers ready to emerge from pandemic restrictions. Following an internal review that Groupon head of global brand Melanie Hellenga described as a “robust process,” Groupon appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning…
With its “Ghosted” campaign, Del Taco, a California-based chain with 600 outlets in 15 states, has decided to prod the 800-pound gorilla in its category, Taco Bell. The campaign pokes fun at the larger chain for dropping the Mexican pizza that was once a fan favorite on its menu. Top line Taking potshots at significantly…
Several leading ad-tech companies, including Google and Criteo, are alleged to have monetized Russian-backed websites sanctioned by the U.S. government in a recent report published by industry watchdog Check My Ads. The findings highlight just some of the ongoing loopholes in the complex ad-tech sector that mean it continues to struggle with brand safety issues,…
As the world begins rebounding from the Corona-virus pandemic and the economic shock it has caused, there is an emergence of a swarm of new business pitches being held already this year. That has led one agency to draw a line in the sand and ask the clients to make the pitch instead. Independent creative…
Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….
Adweek’s semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year–and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,…
Dentsu’s organic revenue declined -2.4% in the first quarter of this year, while revenue at the global advertising holding company dropped -1.5%. The business, which owns agencies such as Dentsu McGarry Bowen, Carat and Merkle, said revenue fell 1.5% to $2275.75 million (248,850 million Yen) from January to March, though operating profit increased 22.4% to…
Since late 2020, several ad-tech companies have attempted to float on the public markets. That includes Viant, which issued its first quarterly results today after listing on the Nasdaq in February. Top line Viant, which offers a demand-side platform known as Adelphic, posted revenues of $40.1 million for the three months leading up to March…
It should go without saying, but here’s a bit of advice anyway–skip the CBD-coated “sleep pretzels” of dubious origin and the CBD tonic that some guy cooked up in his garage. Sketchy! To avoid those scenarios, there are rules that can help you navigate a CBD space that’s jam-packed with more than 3,000 brands. They’re…
Half a year in the making, it’s probably the only event where you’ll find Big Freedia and H.E.R. sharing a bill with Mark Cuban, Dr. Anthony Fauci, Tig Notaro and Condoleeza Rice. This year, following a two-year hiatus, OZY Media is bringing its distinct and eclectic OZY Fest directly to its largest audience ever, with…
It’s a rare ad that’s both gorgeously artistic and yet effective in a highly practical way. But you definitely get the combination of soaring creativity and tangible education in the new 2-minute video from Danish optical brand Synoptik and Copenhagen agency Robert/Boisen & Like-Minded. The short film is directed by Rune Milton, known for his…
One of the ways search engines judge the value of a website is by evaluating the links that point to it. Few or no links tell Google that your website is unimportant; a large number of links from quality websites indicates that your site has useful content, which increases your search engine visibility. While on-page…
In a generational leadership shift, Havas hired a new chief creative for its Chicago office from Leo Burnett as a 30-year industry steps aside. Myra Nussbaum is joining Havas Chicago as CCO after spending approximately a year as executive creative director for Leo Burnett. “Havas has an edge that the other holding companies don’t have,”…
The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly unaccustomed to treating their most popular users as creators. Twitter, which will soon allow creators to paywall their tweets as part of its Super Follow feature, has just started to roll out a tipping system…
Adweek’s 2020 Breakthrough Media Agency of the Year is building on its past success with the introduction of a new practice expanding its strategic offering and designed to compliment its existing strengths. Independent digital agency PMG is formally launching its strategic planning and insights practice with industry veterans at the helm. Aimed at helping brands…
In a nod to Renault’s links to both automaking and cycling, a campaign to promote its hybrid SUV Renault Captur and plug-in E-Tech technology will feature a cover of “Eye of the Tiger.” Between 1978 and 1985, the French carmaker ran a professional cycling team, which a new TV campaign from Publicis Conseil evokes as…
In the 50 years since Ohio barber Merle Robbins invented Uno, the card game has sold north of 100 million decks. To bolster the game’s appeal, Mattel (which bought it in 1992) has stamped out an endless array of themed and licensed packs–473, by one count. These have included a Minecraft Uno, a Frozen Uno…
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