When the coronavirus crisis sent U.S. businesses and schools into lockdown in March, quarantining consumers of all ages and experience levels began donning aprons and baking their anxieties away, opting to produce their own sourdough, focaccia and challah instead of going the store-bought route. As a result of the DIY bread craze, King Arthur Flour…
How many of us are guilty of rolling over and checking our emails and social feeds as soon as the alarm wakes us up? In an ever-demanding world, where many of us are balancing working from home with other responsibilities such as childcare and homeschooling, it can feel that everyone, all the time, wants a…
After devastating France (and other European countries) throughout spring and summer, it seemed the coronavirus crisis was finally being brought under control, with the number of deaths and new infections dipping following lockdown restrictions. But unfortunately, the rate of infection is once again growing across Europe, including in France, which has seen an exponential increase…
In the last six months, Verizon has done a lot: gaming on Tuesdays, music on Thursdays, a new initiative called Citizen Verizon and a 5G documentary–all in the time of forced change. In a recent Adweek webinar, John Nitti, svp and chief media officer of Verizon, recalls four things Verizon accomplished over the last several…
Uber is parking its entire global media buying and planning business with GroupM’s MediaCom. The appointment comes without a formal review process and acts as a consolidation for Uber, expanding an existing relationship with MediaCom. Effective Jan. 1, 2021, MediaCom will be responsible for handling all digital and offline brand media in active markets. MediaCom…
Leading through crisis. Empowering your teams. Investing in yourself. These are all challenges business leaders are faced with daily in an increasingly complex marketplace. But if there’s one thing leaders have learned in 2020, it’s that they can’t do it alone. That’s why Adweek reimagined our annual Brandweek event and incorporated a series of Masterclasses…
Adweek’s keystone annual summit was supposed to be a 4-day, in-person experience at the Intercontinental Miami, a luxurious downtown waterfront venue with an unbeatable view of the ocean and the city’s bustling port. Due to the pandemic, however, Brandweek 2020 was reimagined as a fully virtual event that did not scrap the charm–nor the possibility…
While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes. The U.S. Department of Justice and states’ attorneys general are reportedly set to file suit against Google alleging monopolistic practices by next week, according to Politico. At the same time, Google is…
Poo-Pourri, the brand that made it safe–and inoffensive–to do your business in bathrooms everywhere, is introducing a new product that’s a logical line extension. It’s launching a bidet which is, in the words of the cheeky cult-favorite brand, “a spa day … for your butt.” The Poo-Pourri bidet, an eco-friendly toilet attachment, aims to give…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Kraft Wants You to ‘Send Noods’ to Your Loved Ones…
VMLY&R appointed Aug? Reichenberg as CCO of its health practice, hiring her away from competitor Havas Health & You. In the role, Reichenberg will be tasked with overseeing creative for health clients including AstraZaneca, GSK, Merck, Pfizer and Sanofi. She will report to VMLY&R New York CEO and VMLY&R North America co-CCO Jason Xenopoulos, who…
J Balvin is an international icon, award-winning reggaeton star and one of the best-selling Latin music artists. Now, he has another honor to his name: having a McDonald’s meal named after him. His go-to order? A Big Mac with no pickles, medium fries with ketchup and an Oreo McFlurry. “As a longtime McDonald’s fan, I…
On Friday, a slick new platform devoted to culinary content joined the panoply of sites vying for the attention of the serious home cook. It features a host of articles about banana leaf steaming, seed cultivation and the history of tea in America. But the marquee element is a short film developed and directed by…
Ahead of World Mental Health Day on Oct. 10, Facebook announced a new mental health hub on its app that has information and support for stress, grief, self-harm and suicide. In its efforts to populate the app with reliable information about important topics, Facebook previously added similar hubs for information about the Covid-19 pandemic and…
In the last presidential election cycle of 2016, $10 billion was spent on political advertising across the U.S. But considering more than half of that is spent within the month leading up to the election, this can have a significant impact on marketing campaigns, especially for the brands that rely heavily on holiday sales. And…
Ford is giving a tour of its Mustang Mach-E electric vehicles from the comfort of viewers’ homes using augmented reality. The automaker launched a series of 10 short Instagram videos this week featuring Ford engineers explaining various aspects of the cars while a 3D visual representation was superimposed in front of the viewer using the…
TikTok explained how it works with third-party researchers, often referred to as “white hat hackers,” to help find potential vulnerabilities on its platform. Suhana Hyder and Ben Liu of TikTok’s global security team explained in a blog post that the company actively encourages efforts by these third-party researchers as part of its security strategy, adding,…
The Philadelphia 76ers, the first team in the National Basketball Association to score a jersey deal (and one of the most popular basketball franchises on social media in 2019), recently promoted two women in its executive leadership ranks. Former CMO Katie O’Reilly will start her seventh season with the 76ers as CRO (after her maternity…
Living a bicoastal lifestyle is a lot trickier in 2020. With the coronavirus pandemic still a reality of American life, jetting from New York City to Los Angeles isn’t as easy as it used to be. And that’s made it harder for New Yorkers to enjoy their favorite West Coast cuisine–ditto for Angelenos missing their…
Instagram’s move last month to extend the maximum length of its Reels short-form video feature from 15 seconds to 30 seconds sparked several conversations in the influencer and creator community about how to take advantage of the extra time, but few concerns about its impact on TikTok–the platform that Reels was inspired by. TikTok users…
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