Jun
03
Define the Need You Serve
Posted in: UncategorizedAs part of the CMO Reboot Playbook: The Elevated Role of Marketing, Pam Kaufman, President of Global Consumer Products for ViacomCBS, shares her play on embracing a new way of thinking to overcome drastically shifting marketplace changes while also meeting customer’s ever-changing expectations. Check out more plays from top CMOs and brand leaders here. THE…
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