In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. 8.93 million viewers tuned in to Sunday’s ceremony on CBS and Paramount+, according to Nielsen’s fast national data. That’s an increase of just 1% over last year’s fast national audience…
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
Matt Repicky loves fashion, design, and creativity, so it should come as no surprise to anyone when he was tapped recently to lead brand marketing for Tailored Brands–parent company to reputable menswear retailers Men’s Wearhouse, Jos. A. Bank and more. Following Matt’s social media presence, his sense of style and passion for fashion is contagious….
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies – L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder. One of the keys to her success? She is always contemplating what’s next and moving forward: “The world is in perpetual motion and we must invent the…
Thank you for your interest in the Adweek Executive Mentor Program! Please see below for a list of frequently asked questions. What is the Adweek Executive Mentor Program? The 2022 Adweek Executive Mentor Program was born out of the Adweek’s DEI Council initiative to help advance diversity, equity and inclusion within the C-Suite. Through a…
Between the pandemic and privacy concerns, many brands are getting hit with a one-two punch. But with challenges come opportunities, and major retailers, including Amazon, Best Buy, Home Depot, Target, and Walmart, are rolling out new options for data that are safe and secure. McKinsey & Company’s Quentin George stopped by Adweek’s Mediaweek to discuss…
Brands often give off “How Do You Do, Fellow Kids” vibes in their quest to capture the attention of younger generations. However, the marketers at YouTube, Netflix and McDonald’s can rest easy knowing they’ve topped the list of the coolest brands among seven-to-14 year-olds. A year-long poll of 30,000 kids and teens from research consultancy…
With the imminent release of the sequel to surprise hit Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga. The event will be produced alongside Paramount Pictures to promote the film to millions of players by inviting Sonic…
Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing. Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering…
Demand for plant-based meat, dairy and eggs didn’t start with the Covid-19 pandemic, but it surged to unprecedented levels during 2020’s lockdown as American consumers cooked at home, focusing on their health and reconsidering the plate-to-planet impact. The flexitarian movement has continued gaining strength ever since and industry players have responded, promising better taste, lower…
The majority of Jane Hwang’s career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been around for generations. However, in her most important role to date, as the Global Portfolio VP for M&M’s, Hwang is thinking more about the cult…
Some things like trusting your gut and allowing your passion to guide you can’t be taught in school. Not even at a prestigious ivy like Harvard, where CMO Anisha Raghavan received her MBA. What really played a major role in her career growth was her confidence in her skills and drive to succeed. Anisha, a…
Some entrepreneurs are inspired to create a business because they see where lots of money and attention are being spent, and they want in on the action. For Natalie White, though, the motivation to create footwear brand Moolah Kicks came from seeing first-hand one area where a large number of people were being denied both…
Mobile messaging app Snap announced it is buying brain-computer interface startup NextMind as it looks for ways to make its wearable augmented reality (AR) glasses easier to navigate hands-free. The Paris-based startup uses a headset to sense electrical activity in a wearer’s visual cortex and translate it into movement of an image on a PC…
Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites. The enterprise software giant announced a tool that allows consumers to point their phone at a product image on an ecommerce site–and then see the item rendered three-dimensionally in their living space….
For years, armed with Starbucks Pumpkin Spice Lattes, millennials have defined trends in coffee culture. However, Gen Z’s influence on the humble cup of Joe is growing. That’s why McDonald’s is targeting the younger generation in its latest work for McCaf? in the Gulf. Created by the brand’s dedicated Publicis Group agency, Studio M, McDonald’s…
Ah the ’80s. The decade that brought us Duran Duran, Jazzercise, Ghostbusters, shoulder pads and Super Mario Bros. It’s all too easy to get nostalgic for eras gone by and (what feels like) simpler times. Which is exactly the point German asset bank Union Investment makes in its most recent ad. Putting a spin on…
You might not be able to eat pizza in the metaverse, but if Papa Johns has anything to do with you’ll still be able to showcase your love for a cheesy slice. The takeaway chain has unveiled its own series of NFTs–a free collection of nine virtual bag designs inspired by its humble pizza delivery…
Pressure to conform in today’s world can be stifling. For some creatives, that only fuels the desire to create more authentic spaces. In the spirit of embracing all that makes us unique, Gap is launching a campaign called “Spring.” Ideated by Len Peltier, Gap’s global creative director, and shot by fashion photographer Zoey Grossman, the…
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