Before making the move to brand-side with Chobani, Eddie Revis spent a decade doing just about everything in the agency world. This has contributed meaningfully to his success: “I jumped at opportunities that benefitted my toolkit. I moved from media to design strategy and design thinking. The most deadly marketers have spent time on the…
As more brands seek a better ROAS (return on ad spend), new ad measurement tools are ascending. Case in point, iSpot.tv, which received a $325 million round of funding from Goldman Sachs Asset Management on Wednesday. iSpot.tv is a 10-year-old platform that measures the performance of every ad on television in real time. With the…
Google parent company Alphabet posted revenues of $68 billion in the first quarter of 2022, $54.66 billion of that was in advertising revenue. The earnings report was dented by the company’s YouTube division which missed analysts expectations. That unit was expected to bring in $7.51 billion, but instead brought in $6.87 billion. Executives on the…
We often enjoy going out for delicious Korean or Chinese dishes, but find it hard to recreate some of those meals for ourselves. With Omsom, two sisters created a way for anyone to make a delicious meal featuring the diverse and delicious flavors of various Asian cuisines in 30 minutes. On this episode of Young…
Weekend 2 of the 2022 Coachella Valley Music and Arts Festival will take place April 22-24. To honor the occasion, Instagram released a Coachella chat theme that adds a pastel landscape background to users’ chats. Our guide will show you how to use the Coachella chat theme in the Instagram application. Note: These screenshots were…
As part of its Earth Day initiatives, Meta released a new sticker pack in Messenger inspired by the holiday. The Everyday Earth sticker pack features eight embellishments users can send in conversations. Our guide will show you how to use the Everyday Earth sticker pack in the Messenger application. Note: These screenshots were captured in…
Like many marketing leaders, Matt “Bk” Augustin started out in the agency world, working on just about everything imaginable–from Tinder to the NFL to Supercuts. However, when “the Social Nerd” (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn’t pass up….
In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they…
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…
He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is…
From designing large-scale architectural projects for Frank Gehry to leading creative and design strategy for luxury fashion brands’ premium VR experiences, FlickPlay founder Pierina Merino has focused her entire ccareer on pushing the boundaries of what’s possible. Here, Pierina shares her perspectives on the blurring lines between online and offline and how she built her…
The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…
Life insurance ads generally have, understandably, tried to avoid reveling in the potential for death. That’s helped challenger brand Ladder carve out its own marketing niche by focusing on creating life insurance so good, “they’re gonna want you dead.” Reviving its iconic legal disclaimer, “But seriously, intentionally killing a policyholder will void all life insurance…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. 8.93 million viewers tuned in to Sunday’s ceremony on CBS and Paramount+, according to Nielsen’s fast national data. That’s an increase of just 1% over last year’s fast national audience…
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
Matt Repicky loves fashion, design, and creativity, so it should come as no surprise to anyone when he was tapped recently to lead brand marketing for Tailored Brands–parent company to reputable menswear retailers Men’s Wearhouse, Jos. A. Bank and more. Following Matt’s social media presence, his sense of style and passion for fashion is contagious….
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies – L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder. One of the keys to her success? She is always contemplating what’s next and moving forward: “The world is in perpetual motion and we must invent the…
Thank you for your interest in the Adweek Executive Mentor Program! Please see below for a list of frequently asked questions. What is the Adweek Executive Mentor Program? The 2022 Adweek Executive Mentor Program was born out of the Adweek’s DEI Council initiative to help advance diversity, equity and inclusion within the C-Suite. Through a…
Between the pandemic and privacy concerns, many brands are getting hit with a one-two punch. But with challenges come opportunities, and major retailers, including Amazon, Best Buy, Home Depot, Target, and Walmart, are rolling out new options for data that are safe and secure. McKinsey & Company’s Quentin George stopped by Adweek’s Mediaweek to discuss…
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