Sep
07
Stuck in ‘Experimental’: Why Snap’s Growth Bets on AR Look Uncertain
Posted in: UncategorizedSnap’s tumultuous few weeks may have been a surprise for Wall Street, but not so much for the advertisers making up the bulk of the platform’s revenue. Adweek spoke to five media buyers, none of which said their clients had increased their investment in Snap in 2022. Three said they maintained a minimal investment in…
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