In June 2021, Apple announced its Mail Privacy Protection (MPP) for the Apple Mail app at the Worldwide Developers Conference (WWDC) as a part of its iOS 15 software update, a broader update that triggered nervous hand-wringing from marketers over-reliant on audience tracking. To bolster Apple’s privacy measures, MPP aimed to restrict email senders from…
Fin-tech brand Revolut has hired Wieden+Kennedy London to support its global growth ambitions under its new marketing leadership, which it is continuing to grow. The British financial brand told Adweek about its international aspirations and marketing shake-up last March after being valued at $5.5 billion, and revealed its plans to introduce new roles following the…
The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…
Media brand Time Out Group has named former Neo@Ogilvy’s European managing director, Mary Keane-Dawson, as its chief executive for Time Out Media. Time Out Group describes itself as both “a global media and hospitality business,” which runs two divisions, Time Out Media and Time Out Market. Kean-Dawson, who was previously the group chief executive of…
It’s a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn’t need to work anymore. Nonetheless, hall-of-fame quarterback Troy Aikman did find another gig: Since his 2001 retirement, he’s been a very popular on-air analyst for Fox Sports. Now comes news that Aikman is…
TV legend Betty White–who starred in The Golden Girls, The Mary Tyler Moore Show, Hot in Cleveland and dozens (if not hundreds) of other film and television projects over the past 70 decades–has died at 99, just weeks before her 100th birthday. “Even though Betty was about to be 100, I thought she would live…
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month’s rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in…
With a degree in chemical engineering, Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills–not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about…
Digital marketing agency Croud has announced the acquisitions of luxury performance agency Verb Brands–which will offer a new service element within the parent company–just days after it bought impakt Advisors, the data and analytics company. Croud has agreed to both deals following funding made by private equity investment firm LDC in November 2019, which has…
Designer outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account. The designer outlet shopping center company owns 26 locations across 10 countries, which it claims is home to 3,000 stores including Nike, Tommy Hilfiger, Ralph Lauren and Under Armour, welcoming 90 million visitors each year….
Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.” It was that entrepreneurial, business-minded spirit that led Aron to ditch pre-med in school for a career in marketing…
For brands seeking widespread appeal, it’s good to have a presence where the shoppers are. And right now that’s the video-sharing platform TikTok, which surpassed 1 billion monthly active users around the globe in September. In its debut U.S. TikTok challenge, #ShareTheMagic, Coca-Cola has enlisted Grammy-nominated artist Khalid to ask users to express themselves by…
For more than two decades, Google’s “Year In Search” has provided an annual time capsule for the events that have captured the world’s attention. These reports give unique insight on the current zeitgeist by observing the words that appeared most often in search bars across the globe, encouraging reflection of our shared tragedies and triumphs….
If you had asked Philadelphia 76ers president Chris Heck about crypto a year and a half ago, he jokes he would have thought you were talking about a Superman comic. But cryptocurrency has since become something of a quarantine obsession for the NBA team executive. After spending around a year poring through research on the…
WPP is to form a new design entity within the AKQA Group called The New Standard, following the acquisition of branding and design agency Made Thought. The formation of The New Standard sees Made Thought join with Universal Design Studio and industrial design studio Map Project Office under the umbrella to collaborate when necessary but…
When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where…
With flu season bearing down and the pandemic still in full swing, CVS is rolling out new ways to encourage customers to get their flu shots using artificial intelligence (AI). The pharmacy chain has teamed up with IBM Watson Advertising to create a campaign of personalized mobile messaging that attempts to identify and target at-risk…
Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…
Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. Throughout his career, he’s taken pride in building up the underdog – often taking challenges head-on and focusing on problem-solving to drive value. “There’s nowhere to…
After locking in the rights to Thursday Night Football, receiving Emmy nominations for shows like The Boys and debuting buzzy new originals like The Wheel of Time, Amazon Prime Video is taking the wraps off a global brand marketing campaign to win over more viewers and shoppers alike. The campaign, which debuts today, highlights the…
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