Proctor & Gamble, one of the world’s largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people–in a more privacy complaint way than third-party cookies–on publishers’ sites that also have UID2…
Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines. The U.K. chocolate giant’s “Sign With Fingers Big and Small”…
Meta recently added the Add Yours sticker to Reels on Instagram and Facebook. The Add Yours sticker allows a creator to share a prompt with their viewers that encourages them to create their own Reels in response to the prompt. Previously, the Add Yours sticker was only available in Stories on Instagram and Facebook. Our…
Instagram now allows users to share posts using QR codes. This process will allow users to save a picture of a post’s QR code to their device’s camera roll, which they can upload and share wherever they’d like. Users can share normal posts and Reels using QR codes. Our guide will show you how to…
The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker…
As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers’ eyes. Pinterest is no exception, with plans to dig even deeper into the space with new product rollouts and tools to better identify trends and ads to monetize idea pins. Pinterest’s chief revenue officer, Bill…
Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse. The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the…
With extreme heatwaves becoming a common occurrence during the summer across Europe as the climate crisis escalates, the damage to the countryside from fires is devastating. With tinderbox conditions being created by record warm temperatures, any flame can start an emergency, which firefighters around the world are attempting to quell. In Greece, there have been…
The world’s largest fast food chain McDonald’s isn’t thought of as being a brand that serves wholesome meals, so it has released a campaign across Romania to show how it is improving its menu offer to improve their own eating habits. Made up of three TV commercials, the “We Know Burgers” campaign uses each spot…
If you don’t know Hebru Brantley, he is a Chicago-born comic-book style artist who has exhibited his work featuring iconic-looking characters, described as “Afro-futurism,” all around the world–and recently teamed with Adidas to release a special trainer range. Those classic characters Frogboy and Rocket were created to express a desire for freedom, solidarity and convey…
Netherlands founded advertising services firm Dept has bolstered its U.K. business with the acquisition of ShopTalk–the brand and design experience studio, which works with clients such as Arm, Heinz, Innocent and Pi?ch. The acquisition of the 15-people strong London business will see the creative practice become co-branded as ShopTalk/Dept and continue to operate under its…
Mergers and acquisitions can be messy affairs. And if you’ve been following the saga of M&C Saatchi you’ll have noticed almost daily alerts on the two suitors chasing it for acquisition. The creative agency, which seems not entirely keen on the possibility of a sale, currently has bids from two companies–with no conclusion in sight…
Welcome to Marketing Morsels, a menu of delightful–and, in this case, tragic–news items from the past week. Enjoy the assortment! Morsel #1: French’s yellow mustard goes (do)ughnuts French’s Ahead of National Mustard Day on Aug. 6, French’s teamed up with New York bakery Dough Doughnuts to create what some might consider cuisine and what others…
For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That’s right: It’s once again time to vote in our Adweek Readers’ Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should…
Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie’s demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will…
Chao Williams knows how to turn conversations into ads. The creator approaches strangers on the streets of New York to ask questions like “Where are you going?” “What drives you in life?” and “What would make today a 5-star day?” And if Williams didn’t have a branded microphone in his hand, you probably wouldn’t know…
Following an already difficult second quarter, in which it struggled to publish its first quarter financial results, S4 Capital has issued a profit warning and will introduce a hiring freeze for the rest of this year–as it revealed spiraling costs within its content practice. The marketing services network, which owns agencies including Media.Monks and recently…
To truly address the climate crisis, carbon emissions reduction is required across all industries–including media buying. But to track progress and determine a baseline, the advertising industry needs a common language, agreed-upon measurement tools and a plan for what to tackle first, according to WPP-owned media agency GroupM. With that in mind, the firm released…
In an earnings call in February, Meta said that Apple’s privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022. Executives have repeatedly assured investors that they are working on mitigating these challenges–and getting their…
After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it will block Facebook-owner Meta from sending people’s data to the U.S. from Europe. This crackdown by DPC means Europeans may see Meta’s services like Facebook and Instagram shut…
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