Burger King’s rivalry with its largest rival, McDonald’s, stretches back decades, with the smaller chain often using its challenger role as a reason to skewer the Golden Arches with snarky marketing tactics. Remember when Burger King’s “Whopper Detour” campaign lured fans all the way to McDonald’s just to unlock a 1-cent Whopper coupon and then…
Cerveza Patagonia already plants a tree for each case of beer it sells, and now the beer brand is broadening its environmentally conscious credentials with a new Tree Protection Program, through which it will send off saplings to replace any trees blown down by bad weather this hurricane season. Until Oct. 30, Cerveza Patagonia is…
A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent down from anime heaven, is a spicy Doritos chip, which she uses to somehow vaporize the multi-tentacled beast before it can cause Godzilla-level destruction. If that sounds like a zany setup,…
The hovering dread of a presidential comment about your brand isn’t something that really existed before 2017, but it’s certainly been a common concern for marketing managers ever since. From Amazon and Boeing to Nordstrom and Toyota, Trump has often targeted brands via his tweets or public comments when he’s unhappy with their leadership, corporate…
To all the wine snobs out there: everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.” Bonterra Organic Vineyards takes direct aim at this ripe-for-parody practice in a long-form ad, with characters sipping, swishing and raving about the…
Dunkin’ doesn’t care what your calendar says: Sept. 29 is officially National Dunkin’ Day, not National Coffee Day. The chain is giving out a free medium hot or iced coffee with any purchase–except Nitro cold brew and cold brew–at participating Dunkin’ shops nationwide. The promotion is not available on delivery platforms or on the mobile…
Advertising is great, but if you’re marketing a CPG product, the first thing you need to get right is packaging. In the hyper-crowded market of a grocery store, packaging and use of shelf space often make the difference between success and failure. But aside from getting inventive with images of green fields and happy cows,…
Growing up in Napa, Calif., Emily Meyer’s two brothers had a history of fainting whenever they visited the doctor. But not Emily. Given her ability to handle blood and needles, her mother suggested she look into a career in healthcare. She ended up choosing nursing because it appealed to her social side. After completing UCLA’s…
For fans of epic space adventures, there is a debate that will never die: Star Wars or Star Trek? And those who take a side tend to stick to it vehemently. UberEats has brought that rivalry to life in a new ad campaign by agency Special Group Australia featuring Mark Hamill, who played Luke Skywalker…
Earlier this month, McDonald’s launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in…
Sometimes, food is so good, it makes you want to sing. That’s especially the case for iconic crooner Michael Bolton, who was moved to song by Panera Bread’s latest addition to its menu, Broccoli Cheddar Mac and Cheese, in a new digital short video for the fast-casual chain from creative agency Goodby Silverstein & Partners,…
Move over, fake meat and oat milk–egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein sales–dominating by the fake burger brands that have been sparring for primacy–the faux egg category is growing by triple-digit percentages, spurred by baking binges and…
Burger King’s journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February. That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of…
The Icelandic people are so proud of their country’s fish that they celebrate it twice a week with Fishmas–well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland. At the heart of the campaign, running in the U.K. and U.S. to promote the Icelandic fare…
In spite of recent positive news out of the U.S. Bureau of Labor Statistics–non-farm payroll employment rose by 1.4 million and the unemployment rate fell by 8.4% in August–advance estimates of retail and food services for the month seem to suggest that Americans are spending cautiously as the threat of Covid-19 and major economic fallout…
In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season. Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers…
In NBC’s The Good Place, iconic Floridian and pre-successful DJ Jason Mendoza sang the praises of a cocktail called The Duval Ditchwater–made from equal parts Midori, coffee creamer and literal ditch water. But I like to think that if he were feeling a bit fancier, he’d opt instead for the Dew Garita. This cocktail collab,…
Key Insights: Even before the pandemic, takeout was the fastest-growing component for restaurants. Building out of an eatery’s physical location doesn’t always mean there will be an increase in customers. The ghost kitchen, a space shared by several restaurants that facilitates takeout and delivery, was a fledgling but promising concept prior to the pandemic. Since…
Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world’s first Black chess grandmaster–a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand’s wider “What’s Your Wild Rabbit?” campaign,…
Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald’s and Burger King has blossomed into love in a painting depicting the two fast food chains’ iconic mascots locking lips. Relationship status: advertisement official. The aptly titled painting, “Love Conquers All,” was commissioned by Burger King and…
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