May 18

Building on ‘Got Milk?’, an Epic Stunt Adds the Tagline ‘You’re Gonna Need Milk For That’

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Late last summer, Olympic champion Katie Ledecky helped revive the legendary “Got Milk?” tagline by swimming the length of a pool with a glass of chocolate milk balanced on her head. It was TikTok gold. For the follow-up, the national milk processors’ organization, MilkPEP, has staged another physically challenging stunt, this time with an elite…

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