Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…
Christmas 2021 is coming fast down the line, and finding a unique gift for loved ones can be a challenge. Cheese sculptures might not be the first suggestion that springs to mind, but for the cheese-fanatics in your life, it’s gouda brie a good day. Starting Oct. 1, cheese crisp brand Whisps is giving consumers…
Forget loyalty programs–the true measure of customer fealty comes from exchanging text messages. That’s the main point of a multi-year survey of restaurants and patrons by customer relationship management platform Mobivity. Its 2021 Restaurant Text Marketing Benchmarks report shows a 44% lift in restaurant visits among text marketing subscribers (those who share their mobile numbers…
As D?a de Muertos– also known as the Day of the Dead–approaches, it is not only a reminder to remember family and friends that have passed away, but to celebrate love and acceptance as a community. Doritos Mexico distills that message in this year’s D?a de Muertos-related campaign with a short film titled “Nunca Es…
What would you do for an extra pizza from Domino’s? For the people of Portugal, getting a free pie this Halloween is actually pretty easy. All they have to do place their orders from one of the country’s most reputedly frightening streets. With creative assistance from agency Leo Burnett Lisboa and Flesh 512, the pizza…
Coca-Cola aims to give everyone more of a fuzzy glow than a fright this Halloween with its follow-up campaign under its recently released “Real Magic” brand platform. Created by Dentsu McGarry Bowen (MB) UK, “Ghost” sees a boy creep about the convenience store he lives above late one night after hearing some odd noises. He…
If the eyes are the windows to the soul, what do our tongues tell us about the nature of being? Maybe nothing, but centering a promotion around this body part makes for a solid sight gag for My/Mochi, a brand that continues to embrace its goofy side. For its Halloween stunt this weekend, My/Mochi ice…
Swedish oat milk brand Oatly is known for getting meta in its advertising. It has run billboards with lines such as, “We made this poster so that you would find this to put in your coffee” and “You actually read this? Total success.” Then there was its bizarre Super Bowl ad earlier this year, a…
What’s the scariest dish you can imagine eating? How about a burger made of human meat? Oumph!, the Swedish plant-based food brand, has developed this creepy creation for Halloween-but it’s not as revolting as the name suggests, since it only resembles human meat. While “The Human Meat Plant-Based Burger” looks like a feast for cannibals,…
McDonald’s is one of the world’s most recognizable brands, and the largest fast-food company on the planet, but the ingredients of its meals are rarely thought of as high quality. In Spain, the company decided it was time to counter that image and to showcase the natural origin of what goes into its food. So…
We’ve all been there: it’s 3 AM and you’re wide awake. In the stillness of the night, each minute noise raises the hair on the back of your neck. Is it a late-arriving neighbor? The cat? A dangerous intruder? 3 AM is an inherently terrifying time. It’s also a great time for an early morning…
It isn’t easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched…
With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever. The National Retail Federation estimates shoppers will spend an all-time high of $10.14 billion on Halloween-related products this…
After a relatively short stint as global chief brand officer of Restaurant Brands International, Paloma Azulay’s tenure has ended at the parent company of Burger King, Popeyes and Tim Hortons. The marketing veteran previously spent 14 years shaping Coca-Cola’s marketing before joining RBI in 2018. Her exit from the company comes nearly seven months after…
There are two things that marketers are typically loath to do: own up to their mistakes and talk trash about the American public. A&W does both in a new campaign that revisits one of its failed product launches from 40 years ago and points the finger directly at math-averse people who didn’t understand that its…
Megan Thee Stallion’s spicy partnership with legacy chicken chain Popeyes is officially in full swing, complete with the arrival of the limited edition Hottie Sauce. But if the partnership’s official ad is anything to go by, it almost didn’t happen. Made with creative agency Gut, “Wild Megan” takes viewers to a contemporary Wild West located…
When Panda Express noticed franchises without a drive-thru were struggling, the brand sought to spur online delivery orders by connecting to customers’ offline mailboxes with direct mail. The ultimate goal is getting those same customers to order online or via its app, since the valuable first-party data it provides is the key to developing long…
Sprite digs into the crates this month in a partnership with FILA, seeing a sneaker release shouting back in time to a beloved 26-year-old TV ad spot for the soda. Mark Pellington–who, a few years prior, helmed videos for Pearl Jam and Public Enemy–directed the classic “Grant Hill Drinks Sprite” commercial, a cheeky spot with…
There’s a special joy in second chances. And at a moment when sales of low- to no-alcohol brands continue to rise, this seems like the perfect time to reintroduce a liqueur that was a hit with cocktail insiders. That’s where microdistiller and bar industry educator Jackie Summers finds himself, five years after his chief product,…
What’s a velvetiser? Well, British luxury chocolate brand Hotel Chocolat’s first work from its new creative agency Gravity Road explains just that. The TV campaign, the first for the brand, explains what a contraption such as a velvetiser actually does–it velvetises of course. The campaign features an in-home hot chocolate machine developed by Hotel Chocolat…
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