The plant-based food category is on the rise, with the momentum it gained during the pandemic expected to continue into 2022. So much so that oat milk brand Oatly is calling the switch to a plant-based diet the “new normal”–a message it has chosen to convey through the medium of puppets. This week, Oatly launched…
It’s a basic convention in advertising that if you’re going to promote food, you would usually show the product. But in these Burger King ads, it looks like something essential is missing. The fast food chain released print and outdoor ads in Germany that promote three of its sandwiches–the Whopper, King’s Beef and plant-based Long…
Soup warming on the stovetop can fill your home with a comforting scent on a cold winter day. But if you’re not hungry, Campbell’s and CAMP, The Family Experience Company, are offering a new solution: limited-edition Chicken Noodle Soup and Tomato Soup and Grilled Cheese scented candles. The candles can be purchased for $24 at…
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors…
It’s not uncommon to question your career path. However, it is uncommon to compare that career path to a classic ’80s arcade game. To Matt Price, being Taco Bell’s senior manager of PR and brand experience has been just like a game of Frogger: “It’s never a straight shot from one end to the other….
Nearly 5,000 people in Sweden have called a secret number released by McDonald’s–playing the brand’s famous jingle using the keypad on their phones–to win an exclusive golden card. The competition, titled “The Golden Number,” created by Nord DDB, tasked entrants to use the keypad on their phones to play the brand’s “I’m Lovin’ It” theme…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let’s get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?…
Because Mercury has a shorter trip around the Sun than Earth, there are several periods every year where the planet appears to be moving backwards across the sky. Astrologers view the optical illusion known as Mercury retrograde as a sign that technology, communication and travel are going to go wrong. Fast food chain Del Taco…
It’s a great time to be a flexitarian in America, where consumers who mix and match a diet of animal protein with faux meat and dairy alternatives can find plant-based options at popular mainstream chains like KFC, Burger King, Starbucks and even McDonald’s (which has finally joined its rivals with a trial run of the…
Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven’t, chicken chain Zaxby’s has quite the tale for you. The brand collaborated with Knoxville-based independent agency and AOR Tombras on a two-minute long spot, which launched during the College Football Playoff National Championship game between…
As the Super Bowl quickly approaches, more brands are unveiling their advertising plans for the Big Game, including Avocados From Mexico (AFM). The brand previously announced plans to return to the event in November. Now, AFM has launched a multifaceted digital campaign–along with a new partnership with eCommerce Acceleration platform, MikMak. Titled “House of Goodness,”…
International pizza chain Papa John’s has promoted Anne Fischer to chief marketing and digital officer (CMDO). The promotion will see her join the company’s executive leadership team while taking on oversight of brand and advertising, media and field activation as well as menu strategy and product innovation. Fischer, who was previously the company’s senior vice…
The Batman is one of the most anticipated film releases of 2022, after being delayed multiple times due to Covid-19. In an unusual marketing tie-up around the movie, Oreo is jumping on the hype by bringing out the playful side of the dark superhero. The Mondel?z-owned brand’s campaign for The Batman focuses on riddles, the…
The pandemic has left many people remembering the loved ones they’ve lost throughout the years. For its latest campaign, Gatorade reminds us that those who make an impact while they’re here are never truly gone. The brand teamed up with the Los Angeles Rams receiver Robert Woods to launch a heartfelt spot based on his…
Eating fruit has many health benefits, especially when implemented as a regular part of a balanced diet. Though canned and cupped fruits are sometimes viewed by the general public as less healthy than fresh produce, they have been confirmed to retain vitamins in surprising amounts and have experienced a resurgence since the beginning of the…
It’s a new year, which means it’s time to welcome all things new and do away with the old. Well, maybe not just yet. As recent marketing trends have taught us, it’s never too late to embrace a bit of nostalgia, and cookie titan Oreo is doing so in a big way. Oreo Cakesters, the…
Every year, Cadbury Creme Eggs hit the shelves between January and Easter. In its home market of the U.K., the seasonal product is still remembered for its marketing slogan introduced in the 1980s: “How do you eat yours?” Those classic ads highlighted all the unusual and humorous ways that people would indulge in Cadbury Creme…
As many adopt healthier eating habits for the new year, healthy snack brand SkinnyPop is reminding people to not only indulge in its popcorn, but to do so while continuing to stay home. As part of a new campaign, SkinnyPop released “Whole Bag Kinda Night,” a 60-second music video that the brand says was influenced…
If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…
Players of Activision’s battle royale game Call of Duty: Warzone Pacific have discovered hidden spots on the map where they can briefly dip out of bounds to escape their opponents or set up a surprise attack. A new “Heinz Hidden Spots” campaign from agency Gut S?o Paulo uses the same exploits to give gamers a…
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