April Fool’s Day has notoriously spawned unusual, unpalatable–and mercifully nonexistent–flavor mashups for the sake of a good laugh in brands’ quest to connect with customers. But in the case of two San Francisco-based brands, what began as a prank unexpectedly morphed into a quirky collaboration of fire and ice cream to the delight of their…
Soy is a central ingredient in countless food items, but industrial-level soy cultivation has a heavy ecological impact. With the industry booming, downsides like depleted soil, erosion and water contamination require immediate solutions both for farmers and consumers. With a more sustainable soy industry in mind, Upfield’s Country Crock has teamed with agency Ogilvy to…
Absolut Vodka’s new campaign is primarily intended to reach LGBTQ+ consumers ahead of June’s Pride month. But that’s just a small part of a larger, ongoing effort that looks back as well as forward at Absolut’s long association with the culture and concerns of that population right now. While Disney is caught up in local…
Have you heard about the biggest ’80s music festival that never was? Storytellers say that Doritos Music Fest ’86 was poised to be the biggest event of the year … until the tour bus crashed near Hawkins, Indiana and the musicians disappeared into another dimension. It was the strangest thing. Fear not, pop rock enthusiasts….
Looking to welcome back its Mexican Pizza with some pizzazz, Taco Bell is giving its fans dinner and a show. The chain is creating what it describes as an “off off-Broadway” musical starring Mexican Pizza megafan Doja Cat and country icon Dolly Parton. The satirical show, produced by Live M?s Productions, tells the story of…
Choosing to emulate an intergalactic theme to promote its latest premium pasta line, Barilla’s global campaign will also celebrate the company’s 145th anniversary this year. Created by retained creative agency Publicis Italy, the “Al Bronzo” (Bronze) range will be promoted through the “Pasta is Born Again” campaign, which has begun to run in nine European…
Two years after the biggest health crisis in a century began, more people are taking the mantra of “You are what you eat” to heart. In an exclusive survey for Adweek, market research firm YouGov got a glimpse into the food habits of more than 19,000 people across 18 countries. In addition to taking a…
Language shapes our culture, identity and history in crucial ways. So, it’s important to validate words and meanings from a diverse array of different languages, especially when those words connect with a specific community. During the process of creating the 2022 Hershey’s “Her for She” campaign, which is part of the chocolate brand’s HerShe empowerment…
Mother’s Day isn’t just about celebrating the here and now; rather, it entails accounting for the many memories that bond parent and child over a lifetime. That can mean looking to the past to honor the journey, acknowledging the trials alongside the triumphs. Keeping the importance of the memories we share with our loved ones…
Among pregnant women, weird cravings have become the stuff of myths–from the women with an urge to crunch ice cubes, to those who snack on pickles in the middle of the night. Ahead of Mother’s Day on May 8, Burger King decided to indulge those cravings by creating special Whoppers for expectant moms. Burger King…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Tostitos gets festive for Cinco de Mayo Action star Danny Trejo and pop singer Sofia Reyes join forces to change how people celebrate Cinco de Mayo–and party throughout the summer, really. To help out, Frito-Lay chip…
As more brands continue to integrate with the fashion world, nothing is left unturned as Panera Bread reminds us of the endless creativity driving these unconventional moments of brand merchandising. In celebration of Panera’s new Chef’s Chicken Sandwiches, the caf? chain teamed up with rapper and producer T-Pain and North American livestream shopping platform NTWRK…
In February, Innocent Drinks had a “misleading” promotion banned by regulators for exaggerating its positive environmental impact. Now, as it launches a campaign entirely focused on sustainability, its CMO wants to collaborate with the wider advertising industry to ensure brands aren’t scared to speak out about green initiatives. Recently promoted from marketing director, the Coca-Cola-owned…
Regardless of where you are in the world, you’ll find Burger King menus feature a wide range of products. In America, even the burger selection boasts more than 15 options. But what if the brand’s customers can’t name any of them? Or at least, what if they can only name one? Burger King’s newest international…
People on the East Coast know Friendly’s as their neighborhood restaurant, one where families gather for a casual meal, teams congregate after the game for a round of sweet treats and birthday parties with ice cream sundaes abound. Somewhere along the way, however, Friendly’s lost its luster and needed a boost. It filed for bankruptcy…
With the aim of satisfying all its customers in France, Burger King has begun to roll out fully vegetarian versions of its iconic burgers–but its new spot also aims to quell any potential protests that it is removing meat from its menu too. Having introduced the “FlexiWhopper”–a burger that was half meat and half vegetable–at…
Following the introduction of its new brand platform “Mind Popping” earlier this year, Pringles has released a social media campaign that aims to let gamers know what the world of online was like decades before the internet or the metaverse became a thing. And, it’s accompanied by potentially the most deliberately irritating piece of creative…
Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they market products high in fat, sugar and salt (HFSS) to young people. In most countries around the world, the food and beverage industry…
For bilingual communities, the use of their native languages in their everyday life is normal. However, the continued discrimination against Spanish speakers has made it more difficult to not only speak the language publicly, but also to navigate certain platforms and standard activities. In an effort to authentically connect with the Latinx community, delivery brand…
Most startups can’t wait to produce their first ads, but for Blake Lively’s Betty Buzz line of alcohol-free mixers, there wasn’t too much of a rush. That’s because since the Hollywood star launched her brand in September 2021, it’s seen strong support from fans and retailers alike, giving the new beverage challenger a chance to…
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