Mise à jour des travaux et du portfolio du photographe français de mode internationale : Bruno Dayan. Des collaborations avec des grandes marques comme Yves Saint Laurent ou Louis Vuitton, et un shooting avec l’actrice française Marion Cotillard pour le magazine Madame Figaro.
Déja présenté en février 2008 sur Fubiz.
Une jeune photographe autodidacte en provenance de Buenos Aires : Antonella Arismendi. Elle a créé un univers entre spiritualité et mysticisme sur son portfolio très complet et sobre. De nombreux exemples de son travail dans la suite.
In June, Beyond Madison Avenue ran a post about designer Rachel Nasvik, a New York City designer famous for chic, custom-made handbags, and the “scavenger hunt” in New York city where consumers followed clues published on social media sites to discover where she had hidden 96 of these designer handbags around the city. The campaign was a great success, and displayed a great use of social media as well as a natural knack for getting noticed.
Well, Rachel Nasvik has again taken to the streets, but in an entirely different manner.
New York City (NYC) is known for many things, one of them being a place where consumers can purchase merchandise that has been pirated from well-known designers. Basically, knock-offs sold on the street for nothing that look like the original.
Well Nasvik and team turned the tables on the design pirates by using their fly-by-night grocery carts as a means of promoting original Nasvik designs. In what could be called a second scavenger hunt, Nasvik sent clues to her 1,000+ followers on Twitter, alerting them that the game, once again, was a-foot. This time she was hiding her designer goods amidst the copycats roaming the streets of NYC. The cost for a Nasvik original off the cart was an affordable $10, while down the street at Saks, the same bag brought in $300. This obviously was not going to make Nasvik any money.
Yet, what she lost in terms of dollars was replaced by her gains in public relations, love from her fans, earned media coverage, and a creative use of distribution channels. She has taken social media to a whole new level, interacting with her fan-base personally with a fun and competitive game that was not online, but in the “real” world.
Plus, her brand is now being copied by pirates…meaning that Nasvik’s designs have truly “made it.”
Jeff Louis is a Strategic Media Planner, Brand Project Manager, blogger, and aspiring writer. You can reach him on Twittter or LinkedIn. He is always searching for great ideas and new friends.
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Are there people out there who still stay fashionable with the limited funds available for them to spend on? Apparently this is what Stein Mart will try to cover when their new ad gets underway. The ads feature six women found during casting calls in Orlando and Tampa who note that “value is the new fashion chic” and that shopping at Stein Mart can get you “more for less.”
One of the shoppers on the ads notes that she thinks First Lady Michelle Obama would shop there. The company used the Orlando-based advertising firm Fry Hammond Barr to create the spontaneous interview spots. The same firm created a similar campaign that ran from 2003 to 2007.
The campaign launches March 16, but some of the ads are already on the Internet at http://youtube.com/steinmarttv.
(Source) Business Journal
Journal photographique de Hedi Slimane, styliste révolutionnaire de la haute couture française. Des photographies en noir et blanc, où se mèlent jeunes de rues et scènes de concert rock, anynomes et célébrités avec toujours une question prépondérante autour du vétement.
Un carnet de voyage sous un air de récit anthropologique quotidien d’une esthétique et d’une humanité américaine contemporaine. Le diary complet est disponible ici
Japan is on the prowl for fashion designers to achieve “Runway Ready” status with Harumika, the new dress-form fashion doll from Bandai America Inc. Already a huge phenomenon in Japan, Harumika lets girls “style their imagination” and easily design attire with colorful fabrics and fashion accessories – all with no sewing required.
To create “Ready to Wear” looks, all girls have to do is chose a swatch of the exclusive Harumika fabric, style it by wrapping the fabric around the dress form, then secure the look using the stylus design tool with the patent-pending Style Lock System on the back of the dress form. The exclusive signature Harumika fabrics can be used to design a “look of the day” everyday!
The fun and excitement of fashion design continues online at the “House of Harumika” website and design portal launching in June 2009. Girls can upload photos of their favorite looks to their “Style File” and display their designs in their own virtual “Dressing Rooms.” They can also show off their hottest looks to all their friends by participating in online fashion shows or creating their very own “Look Book” for their collections.
(Source) Press
Expectant mothers can look forward to better fashionable wear as Due Maternity has announced the Maternity Fashion by Due. Offering expectant mothers stylish and elegant designs, Due Maternity sells active, casual and dressy clothing as well as nursing accessories, diaper bags, skin care and even baby clothes and baby gifts.
“We are thrilled to launch our own collection from Designed by Due, which is our signature in-house label,” said Shannon DiPadova, co-founder, Due Maternity. “Today’s expectant moms have more choices than ever before when it comes to maternity fashions. At Due, we celebrate pregnancy as a very special time in a woman’s life and we’re excited to be part of this movement both as a purveyor of high-end maternity wear and now, as a designer.”
The Designed by Due collection features everyday apparel such as comfortable tunic tees, feminine and flattering baby doll and peasant tops, and indispensible yoga pants and leggings. Professional wardrobes get a modern update with tailored pants, pencil skirts, wrap tops and dresses and gowns that work well into the evening. Stylish women who reject the frumpy maternity wear of yesteryear will delight in these smart, sassy and sexy choices.
(Source) Webwire
Credits:
Client: TANN’S
Product: TANN’S REMEMBER
Title: A MOVING GENERATION
Advertising Agency: ALERTE ORANGE / PARIS / FRANCE
Executive Creative Director: OLIVIER BODEUR
Creative Directors: BENOIST FOUQUET
Art Director: DAMIEN BERGER
Copywriter: REMI BERTELLA
Photographer: RYTHER
Digital Retouch: PHILIPPE VALLET
It has been quite some time since I did wrote on this advert blog but honestly I do not like much the latest ads posted by creative firms of the world. Not much too see on the new campaigns, few of them have good messages.
The only one new that I saw today was the Wrangler FLARE ad prints campaign and the related spot called “Animals”.
The new print campaign from FFL Paris for Wrangler illustrates humans as animals in different locations in the wild.
The Wrangler brand is repositioning itself through instinct and emotion.
The spot we are animals.
From The Press Release
In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.
Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Art Buyer: Camille Guerrier, Charlotte Delobelle
Media Strategy and Buying: FFL Media, Pascal Crifo
A futuristic spot from Lacoste to celebrate its 75th anniversary and its founder’s extraordinary inventiveness.
Can you imagine how tennis will be played in the future, 75 years from now? You, new technology and a wall.
A simple and futuristic ad that works on many levels from the art direction to the computer animation.
More on their mini site.
Studio: Akama
Production: Wanda
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
