Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event is one of the biggest gatherings of brands, marketers and agencies of the year, and its four days of presentations,…
Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of, engagement with and, ultimately, purchase from brands–engendering trust and loyalty in the process. Fast forward to today, and there has never been a time when partnerships–collaborations,…
It’s Eurovision Song Contest week (ESC), which for those in the know, is either a good or a bad thing. But it’s a big deal in Europe (and Australia) nevertheless. The winning country from the previous year usually hosts the multinational music extravaganza, but this year, the event will take place in Liverpool, England despite…
The events business came roaring back in 2022, led by developments in hybrid and virtual programs, especially smaller, repeatable events. And the outlook for 2023 remains bright, according to a survey of marketing professionals across the U.S., EU and U.K. by event marketing technology firm Splash. In-person events in particular will continue to drive growth,…
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…
The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…
The news and business publisher Semafor is on pace to generate nearly one-third of its first-year revenue from SemaforX, its experiential business, according to co-founder and chief executive Justin Smith–a percentage that will likely increase in 2023 as it expands its portfolio from 15 to more than 40 global events. Partly, this is thanks to…
As marketers seek innovative ways to maximize the impact of limited budgets through creative thinking, diverse platforms and measurable tactics, thought leaders from around the industry joined Adweek’s Power Pivots series to talk about their bold strategies for driving business growth in a down economy. While uncertainty surrounding the economy builds, businesses on the frontlines…
The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to…
The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives. The publisher, which hosts a series of on-stage performances involving personal essays, humor and reporting, worked with the disability…
If you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…
Winter is coming … in July. Ahead of House of the Dragon’s Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The…
The Cond? Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. The privately held media company wouldn’t share precise revenue figures. But it’s the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The three-day festival, which takes place July…
On May 19, CMOs and senior marketing leaders from some of the world’s biggest brands gathered for an intimate gathering to discuss the future of work, Web3 and how they’re shaping culture. Virtual and in-person attendees heard from executives from brands including Visible, Mint and MasterCard. You can watch all seven sessions from this year’s…
The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood…
After two years of virtual events, Creative Week returned as both an in-person and online celebration. “It feels great because we’re really emphasizing the coming back together part,” Yash Egami, chief operating officer at The One Club, told Adweek. “‘Come Together’ is our theme, and there are a lot of people who haven’t been able…
The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger…
Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…
In late February, Adweek’s fourth annual Challenger Brands summit was held virtually. From Feb. 22-24, leaders of disruptive upstarts and legacy brands reinventing the way they do business discussed the marketing landscape, innovation and consumer insights. Attendees heard from executives at brands like Applebee’s, e.l.f. Beauty and Mattel, as well as celebrity executives Alicia Keys,…
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