The business news publisher Forbes has seen revenue from its events division rise significantly this year after it transitioned most of its portfolio from a virtual to a hybrid model, according to the publisher. The privately-held property, which in July scuttled its plan to go public via a special acquisition company, is on pace to…
The upcoming fall tour of Pop Up Magazine will feature a slew of initiatives designed to make its performances accessible to the disabled community, an effort that aims to bolster both its reputational and commercial objectives. The publisher, which hosts a series of on-stage performances involving personal essays, humor and reporting, worked with the disability…
If you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…
Winter is coming … in July. Ahead of House of the Dragon’s Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The…
The Cond? Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. The privately held media company wouldn’t share precise revenue figures. But it’s the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The three-day festival, which takes place July…
On May 19, CMOs and senior marketing leaders from some of the world’s biggest brands gathered for an intimate gathering to discuss the future of work, Web3 and how they’re shaping culture. Virtual and in-person attendees heard from executives from brands including Visible, Mint and MasterCard. You can watch all seven sessions from this year’s…
The business news publisher Bloomberg Media has hired Jessica Flood to serve as its global head of Bloomberg Live and Bloomberg New Economy, a newly created role that reflects the changing landscape of events in a post-pandemic economy. Flood will report to chief commercial officer Stephen Colvin and starts July 11. In the position, Flood…
After two years of virtual events, Creative Week returned as both an in-person and online celebration. “It feels great because we’re really emphasizing the coming back together part,” Yash Egami, chief operating officer at The One Club, told Adweek. “‘Come Together’ is our theme, and there are a lot of people who haven’t been able…
The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…
When it comes to high-profile sporting events, there are several that come to mind for marketing and brand professionals: the Super Bowl, Formula 1, the Olympics and the World Cup, to name a few. All of these events share the same goal: Make an impact to attract the attention span of new audiences, specifically younger…
Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…
In late February, Adweek’s fourth annual Challenger Brands summit was held virtually. From Feb. 22-24, leaders of disruptive upstarts and legacy brands reinventing the way they do business discussed the marketing landscape, innovation and consumer insights. Attendees heard from executives at brands like Applebee’s, e.l.f. Beauty and Mattel, as well as celebrity executives Alicia Keys,…
The Atlantic announced the launch of its newest flagship event on Tuesday, a two-and-a-half-day hybrid festival beginning May 1 in Half Moon Bay, California, called The Pursuit of Happiness. The event, tickets for which cost $700, will be the first in-person experience the publisher has hosted since early 2020 and the first at a higher…
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. In late November, I made the decision to buy a ticket to CES and booked a flight to Las Vegas. Over the last five years, CES has become an integral event…
Independent media company theSkimm announced Tuesday morning the return of its virtual event program SkimmU, the latest effort from the publisher to expand its editorial offering beyond newsletters. The free, virtual series–called SkimmU Well–will run weekly for four weeks beginning Feb. 23. Each course will tackle a theme related to wellness, including mental health, nutrition,…
A show twice as big as the Super Bowl is spinning off into the U.S., but what can marketers learn from their European colleagues who have struggled to make the most of it for decades? The American Song Contest is coming to NBC in the Spring, but while it is a new show for American…
As more athletes continue to use their platforms to engage with their communities, skateboarding is becoming another sport that is inspiring a culture to be more inclusive. In an effort to empower, uplift and connect with the sports community, Vans is continuing to use their platform and partnerships to put all communities–including marginalized athletes–at the…
As expected, The Cannes Lions International Festival of Creativity has confirmed that it will return to a real-life, in-person format in 2022. The tentpole advertising event, owned by Ascential, has been unable to run in person for the last two years due to Covid-19 risks but has now confirmed it will once again run in…
If Pepsi’s going to be the drink of choice of a new generation of sports fans, it’s going to need next-generation data to figure out who they are. During the Brandweek Sports Marketing summit, PepsiCo’s head of sports marketing and partnerships Justin Toman told Adweek’s consumer product goods reporter Paul Hiebert that “unsexy” data and…
From Oct. 26-28, leaders from publishing and media came together to discuss the challenges and opportunities of the shifting technological landscape. Attendees learned how companies like Vox Media, The New York Times, Group Nine Media and Playboy, to name a few, are using technology to grow subscriptions and develop new ad revenue strategies. With three…
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