Mar
22
When Does it Make Sense to Centralize Your Marketing Department?
Posted in: UncategorizedThere is a cyclical trend within global marketing teams, vacillating from a centralized structure to one that is decentralized. Which way a brand goes depends largely on the economy and the cost savings that can be had. Despite success by major brands in running local, decentralized teams, the pendulum is swinging toward more centralized systems….
Post a Comment