Etsy shoppers can now see how some of the marketplace’s most popular products look in a stylish living space before making a purchase. Top line The handmade goods hub has debuted a true-to-scale virtual home decorated with artwork, furnishings and other items from Etsy’s listings. Viewers can navigate through the photorealistic 360-degree visuals from their…
2021 continues to be the year in which consumer buying behaviors and sentiments are seismically shifting. The pandemic seemingly continues to have aftershock effects on the nation at large, permanently alerting consumer views and habits on everything from how they choose to spend their money, where they want to live, how they want to work…
Amazon Prime members will no longer get free delivery from Whole Foods starting next month. Top line That’s because Amazon is reportedly adding a $9.95 fee on each delivery order from the grocery chain starting Oct. 25. The move comes to offset the service’s operating costs, according to a Whole Foods spokesperson. Customers previously enjoyed…
Mass market beauty brands spend a lot of time thinking about how to get customers to “the wall” as well as how to engage with them once there. That’s the classic in-store experience. It’s where beauty buffs sniff, sample and draw on their hands as they imagine the possibilities. But the online path to purchase…
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it’s an opportunity for the home furnishings retailer to further grow its business. That’s according to Umesh Sripad, the banner’s chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer’s in-store experience and digital efforts….
Albertsons Companies is the latest retailer to experiment with shoppable video through a new partnership with startup Firework. The grocery giant, which also owns Safeway and Jewel-Osco, will use the platform to create and curate TikTok-like short-form and livestream videos that will be hosted across Albertsons brand websites and apps. The partnership is the latest…
Amazon CEO Jeff Bezos may no longer be the richest person in the world, but the ecommerce platform remains one of the most powerful companies in existence. Its reach stretches far beyond commerce and into cloud computing, health care, logistics and technology, to name a few additional business sectors. Advertising a brand of this scope…
Life in quarantine has been difficult for many industries, and retailers are no exception. With many brick-and-mortar retailers closing their doors during the quarantine, the industry has turned to digital to continue to deliver its services. But Chad Melnick has kept Kohl’s at the edge of innovation, starting with partnerships with Facebook in 2019 to…
French ecommerce platform Mirakl raised $555 million as it looks to expand its international operations and forge further into business-to-business (B2B) ecommerce. The Series E round, led by Silver Lake Partners, brings its valuation to around $3.5 billion, more than double its worth when the startup raised $300 million around this time last year. The…
Roku and Shopify teamed up for a new app that will let Shopify merchants build, buy and measure TV streaming advertising campaigns ahead of the holiday season. Top line It’s the first TV streaming app in the Shopify App Store, designed to allow small and medium-sized businesses to build stronger brands and increase revenue through…
Buy now, pay later (BNPL) models have surged in popularity during the pandemic as an explosion of ecommerce has led to more demand for alternative payment options, especially among young people. That growth has sparked a flurry of recent deals among retail and payments companies, including Square’s $29 billion acquisition of BNPL provider Afterpay and…
The world arguably didn’t need another oatmeal brand. But Brian Tate saw a need for one that would reflect health-conscious oatmeal eaters’ on-the-go lifestyle. So Tate created Oats Overnight, a direct-to-consumer brand that allows users to take their healthy breakfast anywhere by providing a custom container for shaking, refrigerating and drinking oatmeal. When the pandemic…
Adobe is rolling out a new payment service for its commerce platform, designed to make it easier for merchants to offer an array of buying options for each transaction. The software giant said its Payment Services for Adobe Commerce will be powered through a partnership with PayPal’s own commerce platform and available to stores using…
Pinterest extended its shopping features for both merchants and Pinners to seven more countries Wednesday: Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland. “Over the years, we’ve made it possible to go from Pin to purchase,” Pinterest head of shopping product Dan Lurie told Adweek. “Computer vision and visual search enable Pinners to re-create…
Following a career in convincing consumers to buy more stuff online, Jet.com co-founder Nate Faust now wants to limit the number of packages that show up at their doorsteps. Top Line Olive, which launched in early 2021 to consolidate apparel orders from different vendors into joint shipments, is hitting up the beauty space. The startup…
The Met Store, the retail arm of New York’s Metropolitan Museum of Art, has partnered with fashion media powerhouse Vogue to sell designer products on Instagram as the Met Gala–the A-list event whose red carpet has in prior years seen actor Billy Porter carried in by half a dozen shirtless men and actor Jared Leto…
Unilever’s $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer. The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and…
This morning In the Know, a Yahoo title geared toward Gen Z and millennial audiences, announced the debut of its third section, In the Know Shopping, a fashion and beauty vertical that will feature original shoppable content. In the Know, which Yahoo launched in 2017 as a social video experiment and expanded into a publisher…
Retail giant Walmart and delivery platform Instacart are expanding their same-day delivery partnership to include parts of New York City. In the boroughs of Brooklyn, the Bronx and Queens, as well as parts of the tristate area but excluding Manhattan, shoppers can place orders on Walmart.com and have them delivered in an hour. Top line…
As the highly contagious delta variant continues to spread, U.S. consumers are adjusting their plans for Labor Day, which traditionally marks the end of summer and includes long weekend getaways, trips to the beach and family barbecues. But a new survey from market research firm Numerator found that consumer concern about Covid-19 is on the…
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