Hasta La Creative!

Advertising Agency: Draftfcb, Milan, Italy
Art Director / Illustrator: Anna Cairanti
Copywriter: Gianluca Belmonte
Published: October 2007

Experience the shift in power.

To raise awareness for The Apartheid Museum in Johannesburg, this handout utilizes the anagram in the names of the last president of the apartheid era, P.W. Botha and that of the current South African president, Thabo Mbeki.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Directors: Paul Coetzer, Pippa Capstick
Art Director: Paul Coetzer
Copywriter: Pippa Capstick
Executive Creative Director: Marthinus Duckitt
Released: April 2007

Imagine what it could do for your dog.

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director: Marthinus Duckitt
Art Director: David Mthembu
Copywriter: Candice Claassen
Photographer: Michael Lewis

Advertising Agency: Draftfcb, Johannesburg, South Africa
Exec. Creative Director: Marthinus Duckitt
Art Director: David Mthembu
Copywriter: Louise Mokgwatsane
Illustrator: Eboy
Web Designers: Hosana Mthembi, Richard Fitzgerald
Programmer: Ryan Wite

Advertising Agency: DraftFCB, Johannesburg, South Africa
Creative Director / Copywriter: Pippa Capstick
Art Director: Paul Coetzer
Executive Creative Director: Marthinus Duckitt

Naldecon Day. The best treatment for flu symptoms during the day.

Advertising Agency: Giovanni+DRAFTFCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriters: Guilherme “Sacolé” Aché, Ricardo John
Illustrator: UP Studio
Published: May 2008

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Darcio Estaliano
Copywriters: David Romanetto, Ricardo John
Published: March 2008

Ultratec Gamepro, the ultimate in night game viewing.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Director: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison

Get ready for the big cheesy taste.

Advertising Agency: DRAFTFCB Melbourne, Australia
Creative Director: Scott Lambert
Art Director: Chris Shoolman
Copywriter: Miriam Sleiman
Illustrator: Anita Xafier
Photographer: Andreas Smentana
Published: May 2008

Ultraoptec Riflescopes.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Executive Creative Director: Rob Mclennan
Creative Director: Grant Jacobson
Art Directors: Errol Lepono, Ryan Dupen
Copywriter: Jason Murison
Published: May 2008