Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that’s led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data from the last five…
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each…
California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy Rights Act (CPRA) went into effect in January. And, since it’s a legal matter about privacy, you can bet there are a…
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies…
Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and precision than before, with the aim of driving revenue. ZoomInfo’s main business line is a business-to-business (b-to-b) database, containing contact and other business information. Last year, following the acquisition…
In the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people’s email addresses in exchange for reward programs, letting it serve people more relevant messages, ultimately driving revenue. It wouldn’t share more specific numbers on its success….
With industries and legal systems increasingly siding with users when it comes to control over their personal data and how it’s shared, the spotlight on zero-party data has only intensified. Recently deemed by Forbes as “the new oil,” zero-party data is defined by Forrester as “data that a customer intentionally and proactively shares with a…
Multiple industry trade bodies voiced their opposition to the proposed Delete Act (SB 362) in a letter to California lawmakers late last week. The bill–introduced earlier this year–enables California residents to make a single request to delete their data from every data broker registered with the state. Introduced by Sen. Josh Becker, the bill will…
Ad buyers who asked YouTube not to run their ads on kids’ channels saw that their ads ran in these locations anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, reported this week by The New York Times. A…
Zoom has made changes to its AI strategy–twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Soon after a public outcry, the platform made more changes to its terms of service….
For jobs site Indeed, its efforts in using data clean rooms to reach audiences–and ultimately, grow revenue–are paying off. Indeed’s revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration with Disney’s data clean room, the company has grown new audiences to convert to using its services, driving revenue that…
The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Over the last few weeks, more data has emerged, offering a look into that impact. In a survey…
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of accounting firm QuickBooks on a range of digital media properties, including audio, online publishers,…
Marketing and agency executives know that running or participating in agency reviews is costly. A single review’s collective expenses–in severe cases reaching $1.2 million–might surprise even the most tenured leaders. Today, the 4A’s, Association of National Advertisers (ANA) and Advertiser Perceptions released a joint report that measured these costs. The research, titled The Cost of…
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for lucrative transatlantic data exchanges between the U.S. and the EU this week. If that sounds a little dense, here’s what you need to know. The new decision ends…
Oregon becomes the 12th state to pass comprehensive digital privacy legislation. If signed by Governor Tina Kotek, the Oregon Consumer Privacy Act (OCPA) will give the state’s 4 million residents the right to opt out of online targeted ads starting next July. Who does the law apply to? The law applies to companies that conduct…
At every industry event, and across my many friends in the advertising business, I am most often asked, “Why should I buy a data clean room?” My response is always the same: “What are you trying to build? What compelling products can you offer the market today that you could not offer yesterday?” The data…
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l’informatique et des libert?s (CNIL), found Criteo had failed to obtain people’s consent before collecting their data for ad targeting purposes, and had also neglected to provide…
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace–and potentially improve upon–one of the cookies’ most vital functions: ad frequency capping. And early indications of its success are encouraging. Introduced earlier this year, the publisher’s frequency optimization tool aims to…
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been seen as an honest broker. While the tool thus far has not revealed any hidden fees, programmatic execs would like to see more…
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