Jan 16

Marketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See Tepid Adoption

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With signal loss increasing and marketers exploring transaction data as an alternative identity currency, platforms have been amping up their commerce-related tools for marketers. At Meta, advertisers have been slow to adopt its promotional ad units, introduced last May to make it easier for shoppers to find deals and generate lower-funnel metrics for brands. Its…

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