The Official Name of Volkswagen's New Car Is a Hashtag: #PinkBeetle

It’s not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it.

The 2017 Special Edition Volkswagen #PinkBeetle (its official name) hits showrooms this fall, and the brand is celebrating with a blatantly magenta ad from agency ISL, running exclusively through marketer-owned channels like Facebook.

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Oreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors

If you’re looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you.

To promote new special-edition mint and strawberry-cheesecake flavors of the classic sandwich cookie, packaged-foods conglomerate Mondelez is now making its own versions of the BuzzFeed Tasty-style, hands-and-ingredients recipe shorts that have exploded across Facebook feeds in recent years—because clearly, there weren’t enough already.

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McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

Prostitution has always been fraught with the risk of violence, but today the internet provides broader scope and anonymity. Alongside the sense of entitlement that some people get when they pay for something, this both strengthens the industry while making it harder to see its victims.

That’s why French organization Le Mouvement du Nid launched its own escort website, with help from McCann Paris.

Wait, what…? 

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Parents Will Love This Sweet, Heartbreaking Ikea Ad With a Kid Picking Out Furniture

The first trip a person makes to Ikea is often with his or her parents. Buzzman Paris brings that bittersweet visit to life in “My Son,” an ad that opens on a mom strolling the store with a boy who can’t be more than 10 years old. 

For someone so young, the kid proves oddly precocious. He makes a beeline for a kitchen island, admiring the surface material. He lauds the practicality of slide-out drawers, and measures furniture while his mother wistfully observes. 

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Jack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads

If you don’t know jack about the townsfolk of Lynchburg, Tenn., that’s about to change.

Lynchburg’s most famous resident, Brown-Forman brand Jack Daniel’s, puts the spotlight on some of its less-renowned neighbors in new ads from Arnold Worldwide created for the distillery’s 150th anniversary.

An anthem spot breaking today opens on a sun-kissed field of tall grass, with locals popping in and out of the frame as a Southern-fried fiddle plays in the background.

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Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building a 'Beer Wall'

Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it’s 3 feet tall and is used as a meeting place for guys from both sides of the border (and all sides of the political spectrum) to get together and have beers.

The spot below, from Saatchi & Saatchi New York, will get a perfect media placement, too. It will debut Monday night on Fox News, Univision and Telemundo during the presidential debate between Donald Trump—who has proposed a much higher, less beer-friendly wall separating the nations—and Hillary Clinton.

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Audi Made One Hell of an Entertaining Ad for Tonight's Debate That Everyone Will Love

There’s one thing almost everyone watching Monday night’s first presidential debate will be able to agree on—that this new Audi commercial, “Duel,” airing during the telecast, is a brilliant bit of perfectly timed entertainment.

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Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.

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David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around

There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what’s this? A drone that allows you to literally snack nonstop? Now that’s something plenty of Americans can get behind.

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2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format

There’s been a movement in two directions over the past few years in how movie trailers are edited and assembled.

They’ve adapted to new media platforms and audience tastes to more effectively and efficiently sell movies to audiences, making sure to present a product that has maximum appeal, showing a movie that is absolutely worth … whatever the call to action is. That might be dropping $10 and three hours at the theater, it might be the cost of a VOD rental, it might be the decision to maintain or begin a Netflix or Amazon Prime subscription.

Two bits of movie marketing from earlier this week show a couple of ways in which trailers are changing to get people’s attention.

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How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal

Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives. 

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A Vote for Hillary Is Largely a Vote Against Trump, Says This Slam Poet's Hard-Hitting Ad

What happens when celebrated slam poet, songwriter and rapper IN-Q turns his attention to the current political scene? A lyrical slicing and dicing of Donald Trump without ever saying the candidate’s name.

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Can't Get a Creative Recruiter to Call You Back? No Worries, There's a Bot for That

Job hunting is balls, especially when you’re fresh to the industry and have little more to your name than some spec work and a wild hope. Where do all those LinkedIn job submissions go, anyway? Nowhere you can follow, my friend. 

The worst, though, is when you finally do get the recruiter’s name and it’s like trying to decrypt the Riddle of the Sphinx just to get them to look at you. That’s why designer and maker Cassondra Bazelow is coding up Responsive Recruiter Bot, a Facebook Messenger bot that, if nothing else, will at least give you the time of day. (Just don’t expect to get many words in edgewise.)

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See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat

Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it’s a nine-minute testament to obscene flying decadence.

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Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

“Odd, isn’t it? For a man to run when technically he shouldn’t even be walking?”

We live in a magical time, when disability doesn’t have to spell the end of an active person’s journey. And a fascinating new Adidas campaign from India draws attention to something that has never occurred to most of us: Why should a blade-running athlete with only one foot—or anyone else—have to buy expensive athletic shoes for both feet?

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Timberland Really Wants You to Stop Lying About Seeing This Weird Motorcycle Guy at Work

Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won’t have to invent ridiculous excuses when their tired, aching feet make them goof up in the workplace.

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Sonos and Rough Trade Are Giving Music Geeks the Airbnb Listing of Their Dreams

There’s an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs … and even compulsive TV show-bingers.

But if “Netflix and chill” isn’t your thing, and you’re a high-fidelity fiend who’s really bummed about the untimely end of the record label heydays, Sonos has the bed for you. 

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Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect

Women everywhere, rejoice! There is now a car just for us!

Women’s magazine and marketing menace Cosmopolitan announced at London Fashion Week that it’s teamed up with car maker Seat to release a vehicle designed for “fun and fearless Cosmo girls.”

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The Tragedy of MLK's Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it. It’s certainly made for better designs, if these images of the Memphis Grizzlies team jerseys are any indication.

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Scotts Turf Builder Makes Grass So Green, This Agency Used It as a Green Screen

Here’s a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make you grass so green, you can even use it as a green screen.

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