The latest Tiffany & Co. campaign dropped earlier this week and, in standard 2021 fashion, the world had a lot to say. The campaign was a first of its kind: It was the first time Beyonce and Jay-Z appeared in an ad together, the first public appearance of American artist Jean-Michel Basquiat’s painting Equals Pi,…
Brands, marketers and content creators alike have come to recognize that strolling down memory lane can be a powerful tool when working to form an emotional connection with consumers. While past memories constantly impinge on the present, it’s only natural to question why we’re so obsessed with connecting the two. By definition, nostalgia marketing can…
Lowe’s is beginning its countdown today to the unofficial start of the fall season on Labor Day, Sept. 6, with a new campaign under the hashtag “Fall Together.” This latest creative outreach by the home improvement retailer is several fold, including a contest in which customers vie to be paired with a design influencer and…
After nurturing a 20-year partnership with British soccer, a multinational banking institution gets sentimental with a story that shines a light on what a long-term emotional investment in the sport looks like. To celebrate its long-term sponsorship–with special attention towards its titular support of the FA Women’s Super League–Barclays has released a documentary that spotlights…
When Cannes Lions recently pivoted to a subscription model after decades of being festival-driven, one perk it quickly focused on offering was its vast collection of ads and case studies. But the price tag for accessing all this content–about $350 annually–didn’t sit well with some rising creatives, who felt such a repository of the world’s…
At Old Navy, beginning Aug. 20, a woman’s size or shape won’t determine what styles she can shop or how much she’ll will pay. That’s because the value-minded apparel retailer is making all styles available in all sizes, with no difference in the price tag whether the customer is a zero or a 30, an…
Americans are looking to eat out again with ease, that much is clear. Even prior to the delta variant’s steady advancement, online reservation app OpenTable was already providing sanitations tips, distance protocols and restaurant-by-restaurant staff standards to better inform potential diners. Now the company is urging the public to consider its safe options with “Dine…
The human spirit can be a beautiful thing when it is full of joy and happiness, an insight that Samsung has aimed to explore alongside how technology can empower that feeling in a musical brand film. The manifesto spot, “I’m Open to That” from Wieden+Kennedy Amsterdam, has been produced to communicate the new brand philosophy…
Like most artists, Irish indie rock band The Academic have not been able to perform in front of an audience since the pandemic began last year. But they found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides….
Hip-hop has evolved immensely over the years. The sharp lyricism and confident showmanship that ruled the charts certainly haven’t left the genre, but it now shares a spotlight with more melodic, more relaxed delivery that has proven successful for the likes of Migos, Future, Cardi B and more. Hip-hop purists have debated the validity of…
Combining scarcity sales, local culture, and the pop-art visual aesthetic of J Balvin, Miller Brewing Company has released limited edition cans of its Miller Lite beer with the Prince of Reggaeton’s playful neon lightning motif. Similar to last year’s McDonald’s collab, the exclamatory “?ES JOSE TIME!” campaign is steeped in J Balvin’s signature colors while…
Three years ago, an ad campaign from a German pen company became one of the most celebrated in the world for shining a spotlight on unsung women in history. Now, the Stabilo Boss pen has brought back its multi-award-winning “Highlight the Remarkable” campaign with a focus on women who have brought about lasting change to…
Delivery service DoorDash returns with another community lens, this time exploring the historic Chicano/Latin-American neighborhood of Boyle Heights in Los Angeles. Offering a ground-level and intimate perspective of the thriving community, the mini-documentary “Somos Boyle Heights” allows these residents to tell their stories unhindered by any marketing push, with an interactive component encouraging others to…
“We exploded last year,” said online graphic design platform Canva’s chief marketing officer Zach Kitschke from his home in Sydney, Australia where he is stuck indoors on a Friday night amid another lockdown due to a resurgence of Covid-19. But he can’t complain too much, as the pandemic has been a catalyst for the adoption…
In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression. Called “Feel,” the retailer said the campaign marks its largest creative effort to date and was developed in partnership with creative agency of record, Droga5….
While the end of summer is a little more than a month away, for Neiman Marcus the fall fashion season begins today. To mark the start of what is the most important time of year for luxury brands, the retailer unveiled its fall campaign, “Re-Introduce Yourself.” The messaging “encourages customers to embrace how they, the…
Eddie Bauer has been around for over a century, but that’s no reason to stop innovating. With an eye towards the future, the brand has launched content studio Eddie Bauer Productions with the intention of creating new creative works that match the company’s vision. Its first series of films, Find Yourself Outside, features three shorts,…
Those who aren’t aware of rap star Saweetie’s proclivity for creating and sharing odd food concoctions may have missed the underlying theme of McDonald’s next Famous Order partnership, which the chain announced at the end of July. Thankfully, the brand’s TV spot for the now-live Saweetie Meal illuminates the “Best Friend” artist’s eye for unique…
There are no American flags visible in this short film for a professional cattle rancher’s group, but the video is figuratively draped in red, white and blue, from its montage of cowboys on horseback, to the rural Texas scenery to its dramatic narration by Tommy Lee Jones. The campaign, dubbed “We Live For This Land,”…
What’s more French than a croissant? Perhaps… a luxury handbag having an existential crisis? Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France’s heritage, these themes naturally weaved their way into Longchamp’s latest global campaign and its first for its Le Pliage bag. Rather than…
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