As we venture deeper into the age of corporate and social responsibility, consumers all over the world are asking corporations and organizations to demonstrate their accountability. This expectation has seeped into debates about music sourcing and compensation. In the days of Napster and digital files, music fans expressed limited awareness of their impact on artists’…
Pre-pandemic there was a trend in entertainment shows towards big musical numbers and epic historical and fantasy battles–but that was before physical restrictions prevented such shows from being filmed. Well, as production has begun again, Samsung wants viewers to know they can experience the thrill of such scenes once more using their foldable Galaxy phones….
Pepsi’s history dates back over 120 years, but its connection to ’40s and ’50s-era diners and soda shops is arguably one of the strongest facets of the brand’s identity. Today, the company announced a new, limited-edition product that channels those Americana roots: the Pepsi-Cola Soda Shop. In what Pepsi calls “a modern take on classic…
When you’re feeling anxious, how do you cope? Do you seek out healthy solutions or are you prone to more destructive behaviors? That’s the central question in a new ad from retailer Petco, which tackles mental health–with a bit of a twist. It’s the latest chapter in Petco’s “It’s what we’d want if we were…
Blue’s Clues taught us many lessons since it premiered 25 years ago, but earlier this week, Steve taught marketers everywhere a lesson in empathy. Anyone in their late 20s and early 30s probably remembers sitting on the floor of a living room mesmerized by a dog, Blue, and his best friend Steve. From a video…
If you plan to stock up on (and ultimately hoard) all of your favorite snacks before lounging in front of the TV for the final season of Lucifer, Netflix’s devilish drama may have the ideal rewards card for you. To celebrate the show’s final season debut on Sept. 10, Netflix teamed up with agency Mischief…
Supermarket chain Kroger is embarking on the latest stage of a rebrand that began in 2019 with a new icon it calls the Fresh Cart. This icon–a shopping cart with a slice of orange as the basket–will be added to all of Kroger’s banners, which also include Ralphs and Food4Less, to provide a sense of…
Soon, Pok?mon Trainers will have yet another hunt on their hands, courtesy of a rather epic partnership. Today, Pok?mon and Oreo announced a new partnership featuring a limited-edition cookie pack. The collaboration will include 16 designs based on some of the fantasy franchise’s most popular characters, including Bulbasaur, Charmander and Squirtle. To formally announce the…
Gap Inc.’s Athleta and Old Navy banners have been getting all the attention lately, given a recent deal with Simone Biles for the former and a shift to store-wide inclusive sizing at the latter. But that may be about to change. With declining sales and nothing to really differentiate it from its sister brands, Banana…
In its fall campaign, Gap is spotlighting change-making individuals by highlighting their stories in a series of video portraits. The creative effort stars a wide-ranging cast in terms of both background and professions, from Oscar-winning filmmaker Chlo? Zhao to space enthusiast Alyssa Carson, a student who hopes to one day visit Mars. The assets will…
Footwear and fashion accessories retailer Aldo is building on its successful “Step Into Love” campaign introduced a year ago with a refreshed version for this fall called “Step Into Love, Step Into Next.” And why wouldn’t it? The TikTok dance challenge tied to last year’s campaign garnered more than 5.4 billion views on the social…
In a follow-up to its “This Is Our Shot” campaign unveiled in April, Walgreens is once again attempting to convince Americans to get their vaccines in a new integrated brand campaign called “Before You Go There, Start Here.” The pharmacy chain said it is rolling out this latest messaging, which will run through November, just…
Sorry, breakfast enthusiasts: For many of us, coffee is actually the most important moment of the day. It’s rich. If made well, it’s a delicate balance of bold and sweet. More importantly, it can be the comforting, peaceful start that one needs to get through the following 16-plus hours. No matter where your coffee preferences…
It has often been said that shared meals are capable of bringing people together in surprisingly meaningful ways. Leaning into this basic truth, French grocery chain Intermarch? continues its series of ads spotlighting the sometimes bittersweet but ultimately heartwarming relationships of our lives and the role that food can play in them. “A Place to…
While many have sung of their wish to be an Oscar Mayer wiener, it’s a far more practical dream to take a ride inside one. Adweek took a spin around New York in the Oscar Mayer Wienermobile on Friday, Aug. 27, and learned some insider secrets about the drivers–that is, the so-called “hotdoggers”–behind the wheel….
There are few places in the world that are better to visit in the fall, or that have more vibrant downtowns for that matter, than New York. That’s why Manhattan’s Financial District plays the leading role in fashion brand Kate Spade’s fall 2021 campaign, which is set to the tune of Petula Clark’s 1965 hit…
Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…
Dollar General has introduced its first integrated brand campaign under the tagline “Here for what matters,” which encompasses both its corporate story and its mission of serving others. The messaging was created by communications agency BCW Global and its subsidiary creative shop HZ. The 90-second spot follows a mother’s daily journey from when she wakes…
If you’re looking for a helpful visual tool that encapsulates the diversity issue that continues to plague the ad industry, Popeyes’ Diversity Scorecard might be of great service. In a recent assessment of its advertising, the brand reported a notable lack of BIPOC talent on the marketing and production teams, despite the fact that people…
Universal Pictures is using augmented reality to put you at the center of your own horror movie through a new promotion for the upcoming horror film Candyman, directed by Nia DaCosta and produced by Jordan Peele, who both co-wrote the film with Win Rosenfeld. The web app, developed by agency Powster, prompts users to say…
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