There is no better time to partner with candy brands than Halloween season. One energy drink is getting into the spirit by linking up with a legacy candy company for a new beverage that tastes incredibly familiar. C4 Energy, a subsidiary of Nutrabolt, has teamed with the Mars Wrigley company for a Starburst-inspired energy drink….
I admit that I have a love-hate relationship with packaging. As a creative director, the visual challenge of using packaging to attract, entertain and inform is gratifying. From creating and channeling a brand’s identity and personality in its most pure form to making something fun and beautiful that gets someone excited about trading their money…
Technology has had a monumental impact on the creative industry. This is true not only in how people consume the things we create, but also in how we craft the work itself. For example, the rise of digital cameras didn’t just allow us to shoot more shots. It democratized the capturing of images. So much…
When you’re in the thick of a truly embarrassing or chaotic moment, the reigning thought running through one’s mind tends to be, “Get me out of here.” Rarely–if ever–is that thought, “This would make for an excellent coffee mug.” But a new campaign from Shutterfly and its recently announced AOR, Mischief @ No Fixed Address,…
Picture this: After a tireless search and unspeakable toil, you finally move into your dream home. For the most part, things are close to perfect. Your bedroom is spacious. The neighbors are tolerable. There’s just one problem: There’s an animal residing in your attic. He’s an exceptional drum player, but he’s a nuisance nonetheless. Unfortunately,…
Whether it’s tricking out your home office or preparing a meal for that special someone, Best Buy home experts are there to help in-store, online and at home. That’s the promise made in two new spots from the consumer electronics retailer, which began airing Sept. 26 and help kick off the brand’s busiest season of…
Wells Fargo is introducing its newest credit card in a big way: by teaming with Oscar-winning actress Regina King for its first celebrity TV spot. Titled “Real Life Ready,” the campaign shows King using Wells Fargo’s Active Cash Visa card for her casual shopping needs, whether that means getting some ice cream or renting a…
The Toy Story and The Lego Movie films celebrate the power of play and the connection kids have with their toys, effectively using animation to bring their imaginations to life. A series of spots from Fisher-Price and Wieden+Kennedy Portland taps into some of that same magic to build on the brand’s “Let’s Be Kids” message…
E.l.f. and its CMO Kory Marchisotto have received a number of accolades since the veteran beauty marketer joined the company more than two years ago. But few can compare to this past week, when the beauty brand achieved a kind of cultural milestone by becoming a question on the game show Jeopardy! “It was a…
Earlier this month, TikTok user Emily Zugay uploaded a satirical video in which she made mock redesigns of famous logos. A week later, huge brands like Adobe, Tampax, Nascar and Tinder had left comments on the video, begging her to make crude reimaginings of their own marks. She more than delivered, sharing more MS Paint-esque…
When entering a building, do you inspect its foundation? While on a bridge crossing a river, do you and verify who designed and built the structure? Does your neighborhood have public transit or safe streets to get you to school or work? All of this is your infrastructure. If your infrastructure is solid, you trust…
This summer, Serena Williams debuted as a retro-themed Wonder Woman in a heroic spot celebrating the launch of DirecTV Stream. Now, Williams is returning to the role in an actual comic book that will see her fighting for justice as Wondrous Serena. Created in partnership with TBWAChiatDay and Critical Mass, DirecTV’s “Get Your TV Together”…
We might be a year-and-a-half into the pandemic and working remotely, but many employees still feel the need to prove they’re actually working. Patrick Holly, executive creative director of the freelancing platform Upwork, encouraged managers to end that way of thinking and let the actual work speak for itself during the Using the Hollywood Model…
Fashion brands often position themselves as a way to encourage self-expression. PVH Corp.’s Tommy Hilfiger is building on that idea with a “Pass the Mic” campaign encouraging people to share their goals on social media. Tommy Hilfiger enlisted six actors and musicians including In the Heights star Anthony Ramos, Yara Shahidi, Jack Harlow, Grammy-winning singer…
American Eagle Outfitters didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influencers, the retailer’s CMO Craig Brommers revealed exclusively to Adweek. The launch coincides with the start of football season, and the brand has fittingly brought on board Kedon…
Starburst’s 2007 commercial “Bus Station” introduced us to a new character, the little lad who loves berries and cream, and a marketing star was born. Recently, the spot has made a surprise resurgence on TikTok, prompting new remixes of the character’s repetitive song and marionette-like dance moves. On this episode of Yeah, That’s Probably an…
The value of cryptocurrencies fluctuates wildly, making them seem like a risky investment. A new “Crypto Frequency” campaign from Havas’ Hoy Buenos Aires for the Latin American personal finance platform Sesocio uses music to make that variance a bit more understandable than presenting data on a chart. Tenor Matias Leanza Montes recorded three 30-second radio…
In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and ever-changing travel restrictions. In lieu of a full return to prepandemic behavior, luxury luggage brand Rimowa decided the timing was right to at…
Whether men remain home or plan to return to the office, Bonobos is betting they will want to dress up again this fall after months of working in their sweats. That’s why the digitally native men’s apparel brand, founded in 2007 on the premise of eliminating “khaki diaper butt” with a more flattering silhouette, is…
In its largest multimedia promotional campaign to date, SiriusXM is tapping an A-List crew to let consumers know that its satellite radio services can go wherever they go. Created in partnership with independent creative agency Translation, the campaign titled “The Home of SiriusXM” is debuting six short spots starring top-name creators, all living as roommates…
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