Ads are often filled with happy babies and parents, but few deal with the challenges that many people face when having a child. A new “Becoming Parents” campaign from eco-friendly, high-performing diaper and wipes brand Coterie and agency Wednesday shows the complex struggles involved in the path to parenthood. A two-minute film titled The Modern…
If you have yet to pay a visit to Planet Her, the most recent album of Grammy-nominated pop star Doja Cat, there really is no time like the present. For fans who have already dug into one of this year’s biggest music releases, the “Need to Know” artist and PepsiCo’s Lifewtr brand are offering an…
Though trick-or-treaters have barely had time to sort through their Halloween candy stashes, Target isn’t wasting any time rolling out its holiday messaging. Today the value-oriented department store banner unveiled a 30-second hero spot, along with a bevy of other assets that celebrate diversity, equity and inclusion. This latest creative effort is part of a…
Halloween brings a huge spike in demand for horror movies as viewers look for some seasonal scares and for bite-sized candy to dole out to trick-or-treaters. 20th Digital Studio and Mars are combining the two in “Bite Size Halloween,” a series of 18 shorts streaming on Hulu. This is the third year for the campaign,…
Luxury retailer Neiman Marcus is leaning into consumer optimism about the holidays with a new campaign under the tagline “Celebrate Big, Love Even Bigger,” getting a bit of a jump on sales ahead of Halloween. The luxury banner also unveiled its Christmas Book catalogue for 2021. It’s an annual tradition that, like the campaign, combines…
If there is a company that symbolizes the rising and falling fortunes of U.S. apparel retail over the last few decades, it is Gap. The chain arguably reached its cultural apex during the 1990s, with supermodels donning the brand on the cover of Vogue magazine’s 100th anniversary edition in 1992 and actor Sharon Stone sporting…
Gerrymandering is an ongoing threat to fair elections, yet many Americans still don’t know the severity of the threat it poses. Disenfranchising voters and preventing competition in general elections are only a fraction of the sweeping negative effects that manipulating electoral boundaries can cause. Using the 37th U.S. House district in Austin as an example…
Statistics show that men are less likely to seek out treatment for mental health issues than other genders, causing a major disparity between the number of men who suffer from depression and anxiety and those willing or able to ask for help. Social stigma is a major factor, and breaking down those walls is an…
After the many cancelled trips of 2020 and 2021 due to the ongoing public health crisis of the Covid-19 pandemic, many consumers continue to feel conflicted about planning out-of-state trips. Yet, the tourism industry has thrived in part by keeping marketing strong during this industry downturn, which has led to a number of unique and…
Plenty has been said about Call of Duty’s realistic ethos and immersive nature. But in some cases, words are just not be enough. Pictures, after all, are worth just a bit more. To showcase Call of Duty: Vanguard’s impressively sharp graphics, Activision-Blizzard-King did a little more than grab a few high-end screenshots. In collaboration with…
Who doesn’t love a good horror movie? The suspense, the jump scares … and, of course, the blood. Since blood is so ubiquitous in the horror genre (and makes an appearance in other kinds of films as well), every special effects artist worth their salt has at least three recipes for fake blood in their…
When it comes to the client briefing process, we are in a place where, according to the IPA, one partner in the client-agency relationship thinks they’re getting it right 80% of the time and the other partner thinks they’re getting it right … only 10% of the time. In romantic relationships, that sort of imbalance…
In 2019, Old Spice launched “Men Have Skin Too,” an episodic campaign following a couple that shares a love for Old Spice’s line of moisturizing products. Starring comedians Deon Cole (Black-ish) and Gabrielle Dennis (A Black Lady Sketch Show), the spots feature a husband who is unable to hold onto his favorite Old Spice items…
When fashion company Steve Madden released its “Big Head Girls” in 1997, it quickly became one of the most recognizable aesthetic staples of the era. The original platform wrapped by 2005, but it’s making a comeback for 2021. Created in partnership with Elite World Group (EWG), The Steve Maddenverse is a virtual experience featuring AR…
Being an NBA mascot looks like a lot of fun, but one can assume that there’s a lot of downtime between games. When looking for ways to fill the between-season off-time, a seasonal job might be just the ticket for anyone looking to supplement their income, including the team mascot of the Memphis Grizzlies. FedEx…
Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial of them all. On Thursday, legacy fast food chain Popeye’s announced a new development deal with the Grammy-winning artist. At first glance, the partnership looks familiar with its special menu item and…
Navigating the personal care aisles at the local grocery store often involves choosing between an onslaught of very pleasantly scented products, especially when it comes to those geared towards people with vaginas. The decision often comes down to whether the buyer would rather smell like a dew-dappled violet, a strong pi?a colada or, for some…
Creativity is highly valued but hard to quantify, an abstract concept that can seem both impossible to teach but also worthless without hard work and discipline. The Balvenie Scotch whisky is exploring the ways creativity manifests with “Quest for Craft,” a YouTube series starring Questlove kicking off its four-episode first season on Oct. 28. Filmed…
Fiverr announced the acquisition of online learning platform CreativeLive as it pushes its business beyond freelance work coordination and into career enrichment. Top line Seattle-based CreativeLive offers more than 2,000 classes on subjects spanning design, business, visual arts and marketing from instructors including winners of Pulitzer Prizes, Oscars and Grammys. Under the terms of the…
Not long ago, in the depths of the pandemic, Starbucks faced an uncertain future due to plummeting sales and a growing concern over whether coffee drinkers would ever return to some semblance of their pre-Covid-19 routines. Now, with revenue rebounding well above its 2019 results, the coffee chain has discovered it is more relevant than…
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