Atlanta-based associate creative director Carmelle Kendall has handled her fair share of major brand accounts, but nothing quite amounted to the sheer magnitude of a total brand refresh like the one she managed for Southeastern burger chain Krystal, which had largely relied on its same recognizable iconography since it opened in the 1930s. “It was…
Just a mention of Folgers coffee conjures the saccharine sweetness of its indelible jingle and the gauzy, warm images of a Middle American family languidly rising to the caffeinated scent coming from the auto-drip maker. The J.M. Smucker coffee maker is hitting a hard pause on that image. The title of Folgers new campaign, “Bad…
Bob’s Discount Furniture has maintained a full-service internal advertising and production department with a fabrication shop since opening its first store in 1991, which made the Little Bob and Puppet Bob mascots used in the chain’s commercials. But according to a new national brand campaign, those two Bobs aren’t enough to fulfill their mission of…
Founded all the way back in January 1647, the Posten Norge (Norwegian Post) has been around long enough to see changes in everything from the country’s rulers to methods of delivery. Celebrating a legacy so impactful requires taking a look back in time. In celebration of 375 years delivering mail, the Norwegian Postal Service is…
If you’re a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you’d wholeheartedly avoid. But if you’re gutsy creative collective MSCHF, you not only welcome the trouble–you bank on it. Behold, MSCHF’s latest drop, the “Cease &…
As we enter our third year under the Covid-19 pandemic, social isolation, job loss and economic insecurity have impacted the mental health of millions of Americans. According to a 2021 study by the Kaiser Family Foundation, 4 in 10 adults in the U.S. reported symptoms of anxiety or depressive disorder, up from 1 in 10…
With Samsung Electronics set to introduce a processer that could change the experience of mobile games, it has unveiled an action-packed campaign that immerses viewers in an all-new gaming world. Samsung says its Exynos 2200 mobile processer, which will be built into phones launching this year, will bring the kind of high-quality graphics and speed…
Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as “nurses standing by” in case someone died of fright during showings of Macabre (1958) to the “No Late Admissions” rule that Alfred Hitchcock embraced for Psycho (1960). In the age…
It has been 17 years since Super Bowl fans witnessed a Lay’s Potato Chips ad during the big game. Now, the popular chip brand is ready to make a triumphant return. Today, Frito-Lay confirmed that the snack tentpole will return to Super Bowl 56 with an in-game spot. The news arrives mere days after the…
Our quality of life may not be defined by our possessions, but there are certain purchases that are still rather significant. Your first car, first major appliance, first home–each can signal an important milestone or major shift in your life, especially if it’s a bit of an upgrade. In Realtor.com’s newest ad campaign, made in…
For brands, the Paralympic Games are often regarded as a golden opportunity to express support for the collective disabled community. Sponsorship, obviously, offers the most visible level of support in the moment. But what happens once the games have concluded? Does a brand continue to show up for its disabled consumers, or do they reserve…
When the world began to grapple with its entrenched history of racism and inequality, poet and activist Amanda Gorman cut through the static as a voice of real hope. After being named the first National Youth Poet Laureate in 2017, Gorman became a recognizable political force with work that speaks to today’s pressing issues, such…
Creatively, 2021 was a year of mixed signals. Hot off of what initially felt like a turning point in experiential, which saw marketers heavily leaning on digital tools to connect with consumers from a safe distance, the industry wasted little time shifting back toward in-person activations. Then came Covid-19’s delta variant. Then omicron. And amid…
Generally speaking, today’s music superstars aren’t as quick to commit to the full promotional spread as they were ten years ago. The pre-release press tour of yesteryear, complete with talk show circuits or–fingers crossed–an SNL gig, isn’t totally extinct, per se. After all, Lil Nas X’s brilliant rollout for Montero and Adele’s string of media…
What is creativity and how does it work? For an industry built around humanity’s most powerful transformative force, it often feels we really don’t know much about it. Of course, much has been written about commercial creativity by those who know–the ones who have first-hand experience. From Rory Sutherland’s brilliant book Alchemy to Dave Birss’…
And just like that …. You are on back-to-back-to-back phone calls, production meetings, coordinating teams and 48 short hours later, you have a TV spot! Unrealistic or our new norm? As an agency leader, I take the role of expectations very seriously–both the expectations of our internal teams and those of our client teams. This…
As the world of advertising attempts to warm consumer hearts with the Christmas spirit, the Dutch State Lottery (Staatsloterij) has released its latest annual holiday season campaign. In recent years it has captured the attention of audiences while promoting its New Year draw and this year is no different. For “Share Your Luck,” the spot…
Gender disparity in computing is an ongoing conversation, with daunting statistics showing that women in STEM are both underrepresented and underpaid. Many experts believe that reaching out to girls and encouraging them to pursue computer sciences at a young age could create significant change in the industry. To that end, the nonprofit organization Girls Who…
Online job site Indeed partnered with Emmy Award-winning writer Lena Waithe and her Hillman Grad Productions company in February to provide opportunities for BIPOC filmmakers. Their “Rising Voices” initiative, which distributed $1 million to 10 filmmakers to produce shorts for the Tribeca Festival showing how jobs can change the world, proved so successful that the…
With campaigns to promote gaming platform Fortnite and Netflix series Money Heist having just been released, culture and experience creative agency Amplify has made several senior promotions, including Jeavon Smith being named as its global chief creative officer and founder Jonathan Emmins becoming global chief executive. With the business winning 24 new contracts over 2021…
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